Marketing Manager

6 days ago


Glendale, Arizona, United States Dine Brands Full time
Marketing Manager - Brand Champion

The Flip'd Marketing Manager is a key role in IHOP's growth strategy. This position will oversee brand, menu, promotional, and local marketing, digital, communications, and CRM/loyalty initiatives. The manager will also serve as the brand champion, cascading information and garnering franchisee support for national initiatives.

Responsibilities:
  • Implement and execute strategic marketing plans to drive brand awareness, trial, and engagement.
  • Develop and present data-driven business cases for DMA-level investment spending.
  • Provide marketing leadership and expertise to assigned franchisees.
  • Oversee spending of local restaurant marketing funds.
  • Execute incremental projects and initiatives as assigned.
Requirements:
  • MBA preferred, Bachelor's degree required.
  • Minimum 7-10 years of relevant experience in field marketing or corporate marketing.
  • Proven skills in developing strategic marketing plans and analyzing business analytics.
  • Ability to lead franchisees and stakeholders to desired outcomes.

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