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Senior Marketing Director

2 months ago

Glendale, Arizona, United States Dignity Health Full time
Job Summary

We are seeking a highly skilled and experienced Marketing and Communications professional to lead our California Region's marketing and communications strategy. As a key member of our leadership team, you will be responsible for developing and executing comprehensive marketing and communications plans to drive growth, enhance our public image, and foster meaningful connections with our customers.

Key Responsibilities
  • Develop and execute marketing and communications strategies to align with organizational goals and identify market trends.
  • Drive service line growth by developing and implementing marketing strategies to increase patient volume for specific healthcare services.
  • Lead digital marketing strategy, managing websites, social media, email marketing, and other digital channels to attract and engage patients.
  • Manage internal and external communications, developing and implementing strategies to effectively communicate with employees, patients, media, and the community.
  • Protect and enhance the organization's reputation by monitoring online reviews, addressing negative sentiment, and managing crisis communications.
  • Improve consumer experience by developing strategies to enhance patient satisfaction across all touch-points.
  • Foster patient engagement by implementing strategies to increase patient loyalty and satisfaction using data analytics and insights.
  • Ensure brand consistency by maintaining brand identity and positioning across all marketing and communications channels.
  • Lead and manage a high-performing team, building, developing, and mentoring a team of marketing and communications professionals.
  • Measure and analyze results, conducting market research, tracking key performance indicators, and using data to optimize campaigns and improve ROI.
Qualifications
  • Masters degree in Marketing, Communications, Business, or related field.
  • Minimum of 15 years of experience in senior marketing and/or communications roles, preferably within the healthcare industry.
  • Proven track record of success in developing and implementing strategic marketing and communications plans, including reputation management strategies.