Marketing Strategist
5 days ago
The Marketing Specialist will play a key role in developing and implementing marketing strategies that drive brand awareness, engage target audiences, and support JPS Health Network's strategic goals. This position involves working closely with the communications team to execute campaigns, analyze performance, and optimize tactics to achieve maximum impact.
Key Responsibilities- Develop and execute integrated marketing campaigns across digital, social media, email, and traditional advertising channels.
- Analyze market trends, customer behavior, and competitive landscapes to identify opportunities for growth and improvement.
- Create engaging content for various platforms, including social media channels, the JPS Newsroom, the JPS website, and marketing collateral.
- Manage and grow the network's social media presence across platforms, fostering community engagement and driving traffic.
- Monitor and analyze campaign performance using tools such as Google Analytics and social media insights, preparing regular reports and recommendations for optimization.
- Support the planning and execution of network events to promote brand visibility and generate leads.
- Collaborate with internal teams, including Acclaim Physician Group, the JPS Foundation, Academic Affairs, and Human Resources, to ensure marketing efforts are aligned with network goals and brand messaging.
- Provide support in crisis situations, as needed.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2 years of experience in marketing or a related field.
- Experience with digital marketing, social media, and content creation.
- Master's degree in Marketing, Business, Communications, or a related field.
- Experience in a healthcare facility or environment.
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