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Public Relations Associate Lead

2 months ago

Princeton, New Jersey, United States Educational Testing Service (ETS) Full time
Job Title: Lead Public Relations Associate

About the Role:

We are seeking a highly skilled and experienced Lead Public Relations Associate to join our team at Educational Testing Service (ETS). As a key member of our communications team, you will be responsible for developing and implementing communications campaigns that align with our business and mission objectives.

Key Responsibilities:

  • Develop and execute public relations strategies to improve public perception of ETS
  • Oversee the delivery of key messages to target audiences through traditional and non-traditional earned media
  • Position ETS positively with key external groups, including higher education faculty and administration, policymakers, key education associations, press, and other opinion leaders
  • Help inform ETS brand strategy, bringing both strategic and tactical approaches to digital and social content, media relations, executive thought leadership, and events
  • Actively engage, participate in, and contribute to brand team planning and strategy efforts
  • Develop working relationships with key media contacts
  • Draft and disseminate content, including press releases, media alerts, articles, and other media for ETS newsroom, social media posts, social media content campaigns, video, infographic, and other content types
  • Develop background materials and remarks for leadership in connection with media interviews, press briefings, conferences, business meetings, trips, and other public events
  • Oversee contracted PR agencies and vendors to ensure tactics are being executed in a manner consistent with established strategies, timelines, and budgets
  • Adhere to ethical standards and comply with the laws and regulations applicable to the job function

Requirements:

  • Ability to create and implement a communications plan with international elements
  • Excellent writing skills
  • Strong interpersonal and consensus-building skills, with a demonstrated ability to interact effectively with multiple internal and external stakeholders
  • Ability to work non-traditional hours when necessary
  • A commitment to working collaboratively as part of a cross-divisional team
  • Knowledge of web-based technology and demonstrated use of social and media tools for content creation and brand journalism, media tracking, research, analysis, and targeted communications
  • Experience with crisis management
  • Experience in working with education issues; K-12 education a plus

What We Offer:

  • Health, Vision, Dental insurance plans to choose from
  • Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement, as well as online learning access
  • Generous PTO and vacation time to balance your work and life
  • Additional 8 hours of PTO for volunteer work
  • Retirement plan (401(a)) and traditional Roth (403b) with company contribution
  • Commuter Benefits, Pet Insurance, 1 year subscription to Calm App

About ETS:

ETS is a mission-driven organization that is committed to advancing quality and equity in education. We believe in a Total Rewards philosophy for our employees, which includes a comprehensive benefits package, opportunities for professional growth and development, and a commitment to diversity, equity, inclusion, and belonging.

How to Apply:

If you are a motivated and experienced professional who is passionate about public relations and communications, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter that outlines your qualifications and experience.