Senior Commercial Marketing Manager Medical Device
2 weeks ago
About Cerapedics
Cerapedics is a global commercial-stage ortho-biologics company that aims to revolutionize bone repair and healing. Our products are used in over four million annual spine, orthopedics, trauma, and interventional procedures worldwide. We are committed to delivering innovative solutions that improve patient outcomes and quality of life.
Job Summary
We are seeking a Senior Commercial Marketing Manager to drive the commercial success of our products post-launch. This individual will be responsible for developing and executing downstream marketing strategies to maximize product adoption, revenue, and market share. The ideal candidate will have a track record of executing downstream strategies for high-value medical device products and experience presenting and communicating to executives and external stakeholders.
Key Responsibilities
- Develop and execute commercial downstream marketing campaigns to drive product awareness, adoption, and customer loyalty.
- Utilize various channels, including digital marketing, conferences, and trade shows, to reach target audiences.
- Develop compelling product positioning and messaging that resonates with target customers.
- Collaborate with cross-functional teams to ensure alignment of messaging across all channels.
- Create sales tools, collateral, and training materials to empower the sales team to effectively communicate product value propositions.
- Lead training sessions for sales representatives on product features, benefits, and competitive positioning.
- Build and maintain strong relationships with key opinion leaders, clinicians, and healthcare professionals.
- Develop and implement customer engagement programs with the sales channel to deliver revenue targets.
Requirements
- Demonstrated success and experience in generating revenue growth and leading downstream marketing initiatives.
- Exceptional written and verbal communication skills.
- Ability to balance multiple projects with strong tactical execution.
- Ability and experience working with external agencies.
- Influence management skills and ability to work effectively in a matrixed organization.
- Experience working with executives, healthcare providers, and professional organizations.
Benefits
- Medical, dental, and vision insurance.
- Group life insurance.
- 401k matching.
- Long-term disability.
- Potential target bonus.
- Paid time off.
- Tuition reimbursement.
- Pet insurance.
Compensation
Base salary: $155k-$180k, plus target bonus.
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