Strategic Communications Director

4 weeks ago

Washington DC USA, United States The HR Team Full time
Job Title: Vice President of Strategic Communications, Marketing and Research

The Reinsurance Association of America (RAA) is seeking a highly skilled and experienced Vice President of Strategic Communications, Marketing and Research to join our team. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive strategic communications plan to advance our mission and strategic priorities.

Key Responsibilities:
  • Develop and execute a strategic communications plan to promote the value of reinsurance to various constituencies, including members of Congress, the President's administration, state insurance commissioners, and state legislators.
  • Serve as the organization's primary spokesperson for press releases and media inquiries, interacting daily with reporters from major newspapers, network news organizations, industry trade publications, consumer publications, and electronic newsletters.
  • Lead strategic planning and execution for RAA key initiatives, establishing and maintaining communications policies, protocols, and procedures that prioritize member engagement and promote work with cross-functional department leaders.
  • Ensure effective development, implementation, and evaluation of public relations and marketing plans by measurable metrics.
  • Develop research and execute research projects using currently available and new resources to support the strategic communications plan.
  • Partner closely with the Government Affairs Department and use various communications tools to influence policymakers to favor RAA's legislative agenda.
  • Draft materials for the President and officers as needed, including speeches, messages, columns, presentations, and introductions.
  • Serve as a strategic counselor and business partner to the leadership team in identifying and managing communications on critical emerging policy or member issues.
  • Establish departmental goals and metrics and monitor performance and results; serve as staff lead for RAA's Communication Advisory Committee.
  • Provide coaching and talking points to leadership on media inquiries and, when needed, lead media training for internal and external RAA spokespeople.
  • Act as the first point of contact if a rapid-response need should arise, ensuring that proactive, positive messaging and dialogue exists regarding RAA.
  • Cultivate and maintain relationships with communications and marketing decision-makers from new and existing members and media outlets.
  • Develop creative story angles and consistently secure coverage in high-impact print, broadcast, and online media outlets.
  • Advance communications opportunities and solutions and define and execute appropriate strategies to support them.
  • Oversee and execute website content strategy.
  • Oversee development of strategy and content for RAA Weekly and Industry Insider; design and prepare Annual Report.
  • Review and edit internal and external documents for RAA stakeholders.
  • Responsible for supervision of RAA communications staff.
Requirements:
  • Bachelor's Degree or equivalent preferred.
  • 10 or more years of communication and marketing experience, preferably in an association environment.
  • Advanced knowledge of association management and public policy development process at the federal and state levels.
  • Proficient with Microsoft Office including Word, PowerPoint, & Excel.
  • Excellent writing, proofreading, editing, and grammar skills.
Benefits:

The RAA offers a very competitive benefits package including medical, dental, vision, & life insurance, long term disability, long term care insurance, 401k with matching and discretionary contributions, generous paid time off, & all Federal holidays.

To Apply: Please submit your cover letter and resume for consideration.

Pease note: Phone calls and emails to staff regarding this job posting are not accepted.

The Reinsurance Association of America is an Equal Opportunity Employer.

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