Digital Marketing Strategist

7 days ago


Richmond, California, United States Empower Brands Full time
Director of Digital Marketing Job Description

About the Role:

We are seeking an experienced and skilled Director of Digital Marketing to lead our digital marketing initiatives. As a key member of our marketing team, you will be responsible for developing and executing on digital marketing strategies to drive brand awareness, lead generation, engagement, and conversion.

This is a critical role within our organization, requiring a strategic thinker with a deep understanding of online tactics (paid and organic), consumer behavior, and emerging trends in the marketing landscape.

Your Key Responsibilities:

  • Develop and Implement Digital Marketing Strategies: Develop and implement innovative digital marketing strategies aligned with overall business objectives, leveraging market insights, data analytics, and industry best practices.
  • Lead and Mentor Team Members: Lead and mentor a team of online marketing professionals, fostering a collaborative and high-performing culture while providing guidance on campaign ideation, execution, and optimization.
  • Campaign Management: Oversee the planning, execution, and optimization of multi-channel digital campaigns across platforms such as SEO, SEM, social media, email, and content marketing.
  • Partner Management: Cultivate and maintain relationships with external partners, agencies, and vendors to enhance digital marketing capabilities and explore new opportunities for collaboration.
  • Data-Driven Insights: Utilize data-driven insights to assess campaign performance, identify areas for improvement, and optimize strategies for maximum ROI.
  • Budget Management: Develop and manage digital marketing budgets, ensuring efficient allocation of resources and adherence to financial targets.
  • Cross-Functional Collaboration: Collaborate closely with internal teams such as operations and sales to align strategies with brand priorities.
  • Stay Current: Stay abreast of industry trends, technological advancements, and best practices in digital marketing, continuously seeking opportunities to innovate and improve our digital marketing efforts.

Requirements:

  • Education: Bachelor's degree in marketing, communications, business administration, or related field.
  • Experience: Minimum of 7 years of experience with proven track record of success in developing and executing strategic campaigns.
  • Leadership Skills: Strong leadership skills with track record of management success.
  • Digital Marketing Expertise: Expertise in digital marketing channels and platforms, including but not limited to SEO, SEM, social media, email, and analytics tools.
  • Communication Skills: Excellent communication skills, both written and verbal, with the ability to effectively present ideas.
  • Analytical Mindset: Analytical mindset with proficiency in data analysis and interpretation, using insights to drive decision-making and optimize campaign performance.
  • Project Management: Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

Compensation and Benefits:

The estimated salary for this position is between $90,000 - $120,000 per year, depending on experience. Additionally, we offer a comprehensive benefits package, including health insurance, 401(k) matching, professional development opportunities, generous time off, and a vibrant company culture.

About Empower Brands:

Empower Brands was founded in 2022 as a result of the integration of Lynx Franchising and Outdoor Living Brands. We are a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses.

Our Mission:

We are dedicated to providing our customers with the highest quality products and services in the commercial and home services industry while delivering our franchise owners committed personal support, tools, and empowerment to pursue their own success.



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