Senior Digital Marketing Strategist

6 days ago


Richmond, California, United States Empower Brands Full time

Empower Brands is seeking a highly skilled Senior Digital Marketing Strategist to join our team. In this role, you will work closely with franchise owners across our family of brands, providing training and ongoing guidance on the development, implementation, and support of their local online marketing strategies.

About the Role

This is a highly consultative and strategy-focused position that requires marketing experience and a genuine passion for helping others succeed. As a key member of the marketing team, you will work closely with the Digital Marketing team, Brand Marketing teams, and Creative team to support both franchisee and corporate initiatives.

Key Responsibilities
  • Develop and implement paid advertising campaigns to grow the brands, working closely with franchisees and vendors to maximize lead generation and ROI.
  • Evaluate and refine digital marketing campaigns alongside various vendors to optimize results.
  • Collaborate with brand marketing teams to create a holistic marketing plan for franchise owners, aligning with sales goals and performance trends.
  • Assist in setting up third-party lead generation platforms and online listings, as needed.
  • Deliver Richmond-based digital marketing training to new franchise owners.
  • Lead email marketing campaign strategy and creation.
  • Take on various brand-wide digital marketing projects and initiatives alongside the Digital Marketing Manager.
Requirements
  • Bachelor's degree in marketing, communications, or a related field.
  • 2+ years of digital marketing experience (agency experience a plus).
  • Hands-on experience with lead generation platforms, such as Google Ads and Meta.
  • Creative thinker with an ability to use data and intuition to inform decisions.
  • Interest in and ability to learn new technology and marketing platforms.
  • Highly organized with excellent accuracy and attention to detail, and facilitation skills to get work done.
  • Able to multi-task, switch gears quickly, and juggle multiple priorities.
  • Energetic and enthusiastic attitude.
  • Ability to thrive in a fast-paced, results-oriented environment.
  • Ability to work both independently and within a team environment.
  • Microsoft Office products knowledge and proficiency.
  • Ability for some travel, as deemed necessary.
Estimated Salary: $60,000 - $80,000 per year

Benefits include a competitive salary, opportunities for professional growth and development, and a dynamic work environment. If you are passionate about digital marketing and have a desire to help others succeed, we encourage you to apply for this exciting opportunity.



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