Product Marketing Manager

3 days ago


Bloomington, Illinois, United States Capital One Full time
About the Role

We are seeking a seasoned Product Marketing Manager to drive business goals for Capital One Slingshot. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive product marketing strategy that aligns with our business objectives.

Key Responsibilities
  • Develop a deep understanding of customer needs and the product to empower our sellers with the right content to create opportunities and develop prospecting campaigns to strengthen the sales pipeline.
  • Map the customer purchase journey and apply your skills to optimize customer conversions.
  • Partner closely with Sales, Customer Success, and Product to develop a deep understanding of customer needs and the product.
  • Build insights based on product usage data, voice of customer, campaign effectiveness, and industry trends and translate those insights into actionable recommendations that promote business objectives and drive tangible results.
  • Influence enterprise-wide B2B product/software marketing agenda.
Requirements
  • Bachelor's degree
  • At least 4 years of experience in a product marketing role
  • At least 2 years of experience marketing SaaS products or services
Preferred Qualifications
  • 5 or more years of experience in a product marketing role
  • 3 or more years of experience marketing B2B SaaS products or services
  • Experience in highly cross-functional and matrixed teams
About Capital One

Capital One is a leading financial services company that is committed to helping our customers achieve financial freedom. We offer a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well-being.

Learn more at the Capital One Careers website.



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