Media Buyer

4 days ago

South Burlington, Vermont, United States Generac Power Systems Full time
Job Summary

The Media Buyer is a key role in driving awareness and sales of DR Power brand D2C (Direct to Consumer) Outdoor Power Equipment through media activations. This position requires a critical thinker who can analyze data and negotiate with media vendors to bring digital and video media buys to life.

Key Responsibilities
  • Negotiate rates to ensure maximum profitability and prepare correspondence for negotiation and relationship maintenance with outside representatives and/or agencies.
  • Monitor profitability and performance of current ad schedule, reviewing ad performance on each media account prior to scheduled start date of future ads to determine how buys should be made.
  • Coordinate advertising schedules and create advertising contracts on assigned accounts using our proprietary ad database.
  • Coordinate with Production regarding creative needs for advertising, including review of advertising pieces before public viewing.
  • Inform manager of any issues on accounts or media that will affect the overall bottom line, either immediately or in the future.
  • Maintain marketing database and advertising performance metrics.
  • Test into and expand into new media which results in profitable ROI.
  • Initiate strategies for improvement of production and other systems in the department and help implement them.
  • Coordinate the trafficking of all ad buying contracts, insertion orders, vendor relations, and reviews and approves all invoices.
Requirements
  • Bachelor's degree or equivalent experience.
  • 2+ years of Advertising or Media Experience.
Preferred Qualifications
  • Possess a working knowledge of the media industry, specifically related to direct-response advertising, preferably in one or more areas such as television, online, and print.
  • Prior experience directly partnering with advertising network contacts.
  • Experience with Google Campaign Manager (CM360).
Work Environment

This role requires frequent and continuous computer-based work, requiring periods of sitting, close vision, and ability to adjust focus. Occasional travel may be required.

Generac Power Systems is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

We are committed to creating an inclusive workplace where employees can grow professionally and personally, combined with strong families and communities.

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