Strategic Media Director

1 week ago


Los Angeles California, United States Starcom Full time
Job Summary

The Associate Director, Media Strategy/Planning will oversee a strategy team and manage cross-channel media strategy and planning campaigns. This role is responsible for generating strategic insights while driving learnings across the full suite of the client's activities.

Key Responsibilities
  • Strategize with internal directors and client to develop innovative, well-targeted marketing solutions
  • Interface with clients and partner agencies to build strategic communication plans for targeted audiences
  • Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
  • Own the development of strategic proposals and client-facing POVs, coordinating with necessary teams to account for all relevant inputs
  • Assume accountability and ownership of campaign planning for assigned client accounts
  • Embrace and encourage a culture based on teamwork, collaboration, and support
  • Develop best practices for improving communication and collaboration within the team and the group
  • Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • Collaborate and foster relationships with key partners including clients, internal teams, and leadership
  • Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development
  • Serve as escalation point for teams to help troubleshoot issues
  • Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
  • Responsible for management and development of Associates, Senior Associates, and Supervisors
About Starcom

Starcom is a collaborative team that partners with an analytics-driven client to provide guidance as they continue to grow and evolve their brand.



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