Content Marketing Specialist

1 day ago

Chicago, Illinois, United States CHIME College of Healthcare Information Management Executives Full time
Job Title: Content & Email Marketing Specialist

At CHIME College of Healthcare Information Management Executives, we're seeking a talented Content and Email Writer to join our dynamic marketing team. This role is pivotal in enriching our website and enhancing our email campaigns with engaging blog posts, informative guides, and compelling marketing copy.

Key Responsibilities:
  • Conduct thorough research on industry-related topics to craft informed content.
  • Write clear, persuasive marketing copy to promote our products and services.
  • Proofread and edit digital media content, press releases, and emails before publication to ensure accuracy and coherence.
  • Collaborate with marketing and design teams to complement articles with appropriate visuals.
  • Implement basic keyword research and apply SEO best practices to boost web traffic.
  • Assist in promoting content on social media and optimizing the impact of these efforts.
  • Identify content gaps based on member needs and spearhead new content initiatives.
  • Maintain content consistency across all platforms, including style, fonts, images, and tone.
  • Regularly update website content as per the evolving needs of the organization.
  • Produce versatile copy for various stages of the marketing funnel, including social media, emails, web pages, blogs, videos, and more.
  • Engage in content strategy sessions and brainstorming with the marketing team to generate innovative ideas.
  • Use tools like Google Analytics to optimize content and understand audience interactions.
  • Collaborate with subject matter experts to gain in-depth knowledge of our products, services, and member needs.
  • Develop and execute strategic email campaigns that effectively onboard, engage, and retain members.
Requirements:
  • Bachelor's degree in Communications, Digital Media, Marketing, or related fields.
  • 2+ years of marketing experience with increasing levels of responsibility; proven success.
  • 2+ years professional experience with digital media, digital marketing, social media communications, and email marketing platforms.
  • Creative thinker with excellent storytelling capabilities.
  • Proactive learner and open to constructive feedback.
  • Comfortable with conducting interviews and managing communications over platforms like Zoom.
  • Knowledgeable in SEO and current digital marketing trends.
  • Excellent time-management and organizational skills.
  • Ridiculous attention to detail.
  • Team-player and builder who can execute and thrive in a fast-paced environment and startup environment within a non-profit, member-centric organization.
  • Highly organized and able to multi-task and manage multiple projects and competing priorities without sacrificing accuracy or efficiency.
  • Professional presence and ability to develop strong working relationships with cross-functional teams.
  • Self-motivated and energetic, with an ability to instill this in the team around them.
  • High ethical standards and personal integrity.

This is a remote-based position with some travel required. Must be located in the United States.

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