Digital Marketing Director

3 days ago


Gallatin, Tennessee, United States Servpro Industries, LLC Full time

About the Role

We are seeking a highly skilled Digital Marketing Director to lead our organic search efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive SEO strategies that increase organic search rankings, drive targeted traffic, and improve efficiency.

Key Responsibilities:

  • Conduct thorough keyword research and analysis to identify opportunities for growth.
  • Develop and implement SEO strategies to improve website performance, increase organic search rankings, and drive targeted traffic.
  • Lead Google Business Profile efforts nationwide, optimizing performance and improving local search visibility.
  • Oversee teams dedicated to content creation, user experience, link-building, and development to ensure alignment with SEO efforts.
  • Conduct regular website audits to identify technical SEO issues and opportunities for improvement.
  • Work with development and IT teams to optimize website domains, redirects, content, metadata, backlinks, and site architecture.
  • Provide data-driven decision making and regular reporting on content gap analysis, competitor analysis, and website performance.
  • Spearhead collaboration with cross-functional teams to ensure alignment between SEO efforts and other demand generation and business objectives.
  • Present SEO performance reports and insights to leadership, demonstrating the value of SEO and providing actionable recommendations for improvement.

Requirements:

  • A minimum of 8 years of experience in SEO, including 4+ years leading SEO initiatives for large brands.
  • Practical knowledge of affiliates, marketplaces, and/or programmatic and local marketing optimization at scale.
  • Demonstrated experience managing a team of direct reports, agencies, and contractors.
  • Deep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEO.
  • Proven ability to develop and execute comprehensive SEO strategies that drive significant business outcomes.
  • Proven track record of success in driving organic search growth and improving website performance.
  • Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline.
  • Ability to travel up to 10% of the time.

Estimated Salary Range:$150,000 - $180,000 per year, depending on experience and qualifications.

This is a hands-on, player/coach role that requires a strong team leader and partner. You will mentor the SEO team and lead initiatives forward, driving growth and improvement through data-driven decision making and regular reporting. If you are a seasoned digital marketing professional with a passion for SEO and a proven track record of success, we encourage you to apply for this exciting opportunity.

Servpro Industries, LLC is a trusted leader in fire and water cleanup and restoration services, mold mitigation, construction, biohazard and pathogen remediation throughout the United States and Canada. We strive to cultivate a professional community that respects and celebrates the things that make us unique, the things we share, and the collaborative spirit we bring to the work we pursue together.

EEO Statement:All applicants will be considered for employment without attention to age, race, color, religion, gender, sexual orientation, national origin, veteran or disability status.



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