Sales Director for Evangelical Christian Organizations

1 week ago


Gallatin, Tennessee, United States Awana Full time

About Us

Awana is a non-profit ministry that equips leaders to reach kids with the gospel and engage them in lifelong discipleship.

We are seeking an experienced Sales Director to advance our ministry expansion through effective sales and marketing strategies. This role will be responsible for promoting and selling Awana events, products, services, curriculum, and other resources primarily to churches.

The ideal candidate will have a minimum of 10 years' experience in managing sales goals and B2B marketing, ideally in the Christian marketplace. They should also possess excellent leadership skills, strategic thinking, and communication abilities.

Job Description

  • Ensure the team's processes and work meet team standards of operational and cultural excellence, and enable Awana executive leaders to focus on driving strong ministry outcomes.
  • Build and execute strategies for revenue growth through the promotion and sale of membership, curriculum, and events, including both new and renewal business.
  • Collaborate with field staff to generate leads, follow up accordingly, and drive revenue growth.
  • Develop accurate performance and ROI projections, and adjust spending plans based on needs and accountability.
  • Create and maintain sales reports that track and measure the success of initiatives.

Sales Strategy and Execution

  • Develop and lead campaigns to promote events and products to existing audiences, as well as attract new audiences, both to grow revenue and reach.
  • Oversee the organization's advertising strategy, including paid and earned/traded placements across print, digital, mail, and other necessary marketing channels.
  • Understand and leverage marketing and industry best practices to shape campaigns, messaging, and offerings.
  • Analyze campaign results to adjust plans as necessary to meet ministry sales targets and projected ministry needs.

Leadership and Collaboration

  • Build, maintain, and further partnerships with networks, organizations, and churches in order to expand the reach and engagement of Awana across curriculum, events, and resources.
  • Lead an internal marketing team while working cross-functionally with various stakeholders across the organization.

What We Offer

  • A competitive salary range of $87,000 - $92,000 commensurate with experience.
  • A remote-first work environment, allowing you to do the majority of your work from where it is you call


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