SEO Director

3 months ago

Gallatin TN United States Servpro Industries, LLC Full time

What we offer

  • Excellent health benefits plan, which includes medical, vision and dental options
  • 401(k) with company match
  • Company profit sharing plan
  • Generous paid time-off and paid holidays
  • Paid parental leave
  • Company-paid mental health benefit through Headspace
  • 2 free on-site fitness rooms
  • Employee Assistance Program
  • Employee Resource Groups
  • Personal and professional development program

Job Summary
Reporting to the Vice President of Digital Marketing, the Director, SEO will lead the organic strategy and execution driving growth for our organization. This role demands both comprehensive SEO knowledge (including on-page, technical, and off-page aspects) and solid business acumen. They will set the objectives, KPIs, and metrics, and monitor the performance of those SEO activities. They will have a clear point of view on where SEO is heading and enthusiasm for sharing thought leadership.

The Director, SEO will be a strong team leader and a desired partner. This is a hands-on, player/coach role that will both mentor the SEO team, and actively lead initiatives forward working cross functionally with content, design, UX, operations, development, and agencies. They will also educate and inform the broader digital team to align and follow SEO best practices as applied to their specialty. The Director, SEO will communicate with senior management and stakeholders to provide strategic guidance, clear prioritization and rationale for SEO initiatives and will listen carefully and consider the business needs and objectives of the organization.

You will

  • Conduct SEO opportunity research including Share of Voice and keyword analysis.
  • Develop and implement comprehensive SEO strategies to increase organic search rankings, drive targeted traffic and improve efficiency.
  • Winning local – SERVPRO has thousands of franchise locations across US/Canada. Generating local demand at scale, will be paramount to successful performance.
  • Lead Google Business Profile efforts nationwide, optimizing performance.
  • Oversee teams dedicated to SEO, content creation, user experience, link-building, and development.
  • Conduct thorough website audits to identify content and technical SEO issues and opportunities to build and implement a continuous improvement cycle.
  • Work with the development and IT teams to optimize the website domains, redirects, content, metadata, backlinks, and site architecture for maximum search visibility and user experience.
  • Provide data driven decision making. Conduct and provide regular reporting on content gap analysis, competitor analysis, and monitor and analyze website performance using Google Analytics, Google Search Console, Semrush, and other relevant tools.
  • Stay up to date on Google algorithm updates, best practices in SEO and analytics, and industry trends that could impact business performance.
  • Expertise in A/B and other testing methods and experience measuring SEO tactics via these methods.
  • Spearhead collaboration with cross-functional teams to ensure alignment between SEO efforts and other demand generation and business objectives.
  • Present SEO performance reports and insights to leadership in a clear and compelling manner, demonstrating the value of SEO and providing actionable recommendations for improvement.

You have

  • 8 years SEO experience, including a minimum of 4+ years leading SEO initiatives for large brands. Practical knowledge of affiliates, marketplaces, and/or programmatic and local marketing optimization (e.g. franchise, retail, etc) at scale is preferred.
  • Demonstrated experience managing a team of direct reports, agencies and contractors and a proven ability to mentor and develop direct reports into more senior roles.
  • Deep understanding of SEO best practices, keyword research methodologies, information architecture, and other components of SEO.
  • Proven ability of developing and executing comprehensive SEO strategies that drive significant business outcomes.
  • Practical experience managing Google Business Profiles.
  • Proven track record of success in driving organic search growth and improving website performance
  • Proficient in complex analytical problem-solving.
  • Possess a competitive drive and a strong desire to learn.
  • Thrive in a fast-paced and dynamic environment.
  • Bachelor's degree in an analytically oriented discipline such as business, economics, statistics, or a technology-oriented discipline.
  • Ability to travel 10% of the time

About SERVPRO

For more than 50 years, SERVPRO® has been a trusted leader in fire and water cleanup and restoration services, mold mitigation, construction, biohazard and pathogen remediation throughout the United States and Canada. Our 2,200+ individually owned and operated franchises are supported by our dedicated headquarters team. We strive to cultivate a professional community that respects and celebrates the things that make us unique, the things we share, and the collaborative spirit we bring to the work we pursue together.

SERVPRO is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, gender, sexual orientation, national origin, veteran or disability status.

  • SEO Director

    4 months ago

    Gallatin, United States Servpro Industries, LLC Full time

    What we offer Excellent health benefits plan, which includes medical, vision and dental options 401(k) with company match Company profit sharing plan Generous paid time-off and paid holidays Paid parental leave Company-paid mental health benefit through Headspace 2 free on-site fitness rooms Employee Assistance Program Employee Resource Groups ...

  • SEO Director

    2 months ago

    JOELTON, TN, United States Servpro Industries, LLC Full time

    What we offer Excellent health benefits plan, which includes medical, vision and dental options 401(k) with company match Company profit sharing plan Generous paid time-off and paid holidays Paid parental leave Company-paid mental health benefit through Headspace 2 free on-site fitness rooms Employee Assistance Program Employee Resource Groups Personal and...

  • SEO Director

    2 weeks ago

    , MT, United States Servpro Industries, LLC Full time

    What we offer Excellent health benefits plan, which includes medical, vision and dental options 401(k) with company match Company profit sharing plan Generous paid time-off and paid holidays Paid parental leave Company-paid mental health benefit through Headspace 2 free on-site fitness rooms Employee Assistance Program Employee Resource Groups Personal and...

  • SEO Director

    2 weeks ago

    , SD, United States Hubstaff Full time

    Optimize client websites and online presence to improve Google rankings, enhance visibility, and drive targeted traffic. Service (Keyword) & Service Area (City) Research: Conduct Research on the clients Services & Service Areas which allows for data driven decisions on SEO Focus. Pillar Page Identification: Identify the Primary, and Top 3 for both...

  • Senior Product Director, SEO

    2 weeks ago

    New York, NY, United States Dow Jones & Company, Inc. Full time

    About Our Organization: Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest...

  • Digital Marketing Director

    1 day ago

    Gallatin, Tennessee, United States Servpro Industries, LLC Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Director to lead our organic search efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive SEO strategies that increase organic search rankings, drive targeted traffic, and improve efficiency.Key Responsibilities:Conduct...

  • Director, Digital Marketing

    2 weeks ago

    Lehi, UT, United States LifeVantage Corporation Full time

    Position Summary : LifeVantage is hiring aDirector, Digital Marketing to lead and enhance our digital presence. This role is pivotal in establishing and maintaining LifeVantage’s brand authority online by owning and optimizing our website and blog as the primary source of trusted information. The Director will manage and mentor the Manager of Digital...

  • Assistant Director of Marketing

    1 week ago

    Albany, NY, United States New York State Bar Association Full time

    The New York State Bar Association, a non-profit professional organization based in Albany, NY, is seeking an Assistant Director of Marketing. The Assistant Director of Marketing oversees the Association’s marketing functions and is responsible for directing the planning and implementation of the Association’s marketing communications initiatives and...

  • Director, Web

    2 weeks ago

    , MA, United States Cell Signaling Technology, Inc. Full time

    Who we are... Cell Signaling Technology (CST) is a different kind of life sciences company, one founded, owned, and run by active research scientists, with the highest standards of product and service quality, technological innovation, and scientific rigor for over 20 years. We consistently provide fellow scientists around the globe with best-in-class...

  • Senior Director, UX

    2 weeks ago

    Washington, DC, United States Coroflot Full time

    The (Senior) Director of User Experience (UX) & Product Design oversees the user experience, design, and user research strategies for the company. The (Senior) Director drives design thinking through a user-centric approach that aligns business goals with user goals and incorporates qualitative and quantitative research, competitive research, and analytic...

  • Director of Digital Marketing

    2 weeks ago

    Morristown, NJ, United States International Voyager CruiseDirect Full time

    About Us Cruise Direct is a leading online cruise travel company dedicated to providing customers with better deals than any other cruise website and access to great deals on cruise vacations. Offering special rates and savings on cruise bookings with some of the most popular cruise lines in the world. We’re proud to say that we offer responsive,...

  • Senior Digital Marketing Director

    2 weeks ago

    Houston, TX, United States Docjuris Full time

    DocJuris is looking for an experienced Senior Digital Marketing Director. DocJuris is an AI platform that delivers joy to legal, procurement, and sales teams by cutting contract cycle times and increasing consistency. We provide all our team members with a flexible remote-first work environment while being part of a diverse and empathetic team. ...

  • Director of Digital Marketing

    2 weeks ago

    Boston, MA, United States Tbwa ChiatDay Inc Full time

    Job Title : Director of Digital Marketing Location : Boston (hybrid requiring 2 days a week on site) Position Summary : We are seeking a strategic and results-oriented Director of Digital Marketing to lead our demand generation efforts, driving top-of-funnel growth, demand creation, lead generation, and revenue for the company. This senior-level role will...

  • Sr. Director, Web Experience

    2 weeks ago

    Denver, CO, United States Klaviyo Inc. Full time

    We are seeking an experienced and strategic Senior Director of Web Experience to join our team and drive the growth of our digital journey, including building and optimizing the website for our prospects and customers. As the Senior Director of Web Experience, you will play a critical role in the leading and building of our global website and conversion...

  • Director of E-Commerce

    2 weeks ago

    McKinney, TX, United States TPG Hotels & Resorts Full time

    The Corporate Director of E-Commerce supports the eCommerce and online marketing needs of the TPG portfolio, ensuring that all efforts are made to maximize production from online channels to achieve Company revenue objectives. Works closely with property and corporate personnel, including Regional Directors of Sales, Regional Directors of Revenue Management,...

  • Director of Sales and Marketing

    2 weeks ago

    Naperville, IL, United States FYZICAL Therapy and Balance Centers Full time

    FYZICAL Physical Therapy and Balance Centers, the fastest-growing healthcare franchise in the world, needs someone with your vision and creativity to fill our Director of Sales and Marketing position at our Naperville, IL, location! Here, you will be a valued member of a champion team capable of achieving next-level results. Hone your leadership skills and...

  • Deputy Director

    2 weeks ago

    , NJ, United States WebMD LLC Full time

    Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers....

  • Product Management, Director- AppExchange

    2 weeks ago

    San Francisco, CA, United States salesforce Full time

    To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Product Job Details About Salesforce We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every...

  • Digital & Social Marketing Director Cornerstone Building Brands Marketing Cary, NC, US Publishe[...]

    2 weeks ago

    Cary, NC, United States Cornerstone Building Brands Full time

    The Digital & Social Marketing Director leads the strategic development and execution of digital and social marketing initiatives across Cornerstone Building Brands. This role is responsible for setting direction, establishing governance, and optimizing digital, social media, SEO, SEM, and online reputation management to drive cohesive brand experiences,...

  • Director of Ecommerce

    2 weeks ago

    Medina, MN, United States Rockler Companies, Inc. Full time

    Join Our Rockler Team! Summary of Position The Director of Ecommerce is responsible for leading the strategic planning, development, and execution of ecommerce initiatives to drive online sales, enhance customer experience, and build brand loyalty. This role involves overseeing all aspects of the ecommerce business, including website management, user...