Senior Public Relations Specialist

1 week ago

Austin, Texas, United States Shop LC Full time
Job Title: Senior Public Relations Specialist

About Us: Shop LC is an electronic retailer of jewelry and lifestyle products headquartered in Austin, Texas with a passionate team of approximately 400 employees. Our products are sold through TV in over 80 million homes through live 24/7 broadcasts, our website, apps, marketplaces, and through social media.
We are the US retailing unit and a subsidiary of Vaibhav Global Limited (VGL), a well-established and vertically integrated company, founded in India 35 years ago. The other retailing units of VGL Group are in the UK (Shop TJC) and Germany (Shop LC, Germany). Together, all three businesses ship out approximately 50,000 products to their customers in the US, UK, and Germany every day. In addition, VGL Group operates offices globally in India, China, Indonesia, and Thailand.

Our Mission: We believe in supporting our community and protecting the environment with the purpose of Delivering Joy. Our service to the community is run through our Your Purchase Feeds... program where we donate one nutritious meal for each item sold to school children in India, the US, and the UK. Your Purchase Feeds... has provided over 40 million meals to date, and our mission is to distribute one million meals every day to children in need by 2031. We believe that Your Purchase Feeds... provides more than just a meal: it feeds the hearts, minds, and futures of children.

Core Values: We live by and are inspired by our core values of Teamwork, Honesty, Commitment, Passion, and Positive Attitude, which form the basis of every decision we make.

Position Overview: As the PR and CSR Manager at Shop LC, you will be instrumental in shaping our brand's public perception and fostering positive relationships with stakeholders. Your responsibilities will include developing and executing strategic PR campaigns, managing media relations, and overseeing CSR initiatives to contribute to the community and environment.

Main Responsibilities:
  • Develop and implement PR strategies to increase brand visibility, engage customers, and enhance reputation in the U.S. market.
  • Cultivate relationships with U.S. media outlets, journalists, and influencers to secure positive coverage and manage press inquiries effectively.
  • Craft compelling press releases, media kits, and PR materials to communicate key messages and initiatives to the U.S. media and public.
  • Serve as the primary spokesperson for Shop LC in the U.S., ensuring consistent messaging and brand representation across all communication channels.
  • Plan and execute PR events, product launches, and media briefings in the U.S. to generate excitement and maximize exposure.
  • Collaborate with the marketing team to integrate PR efforts with social media strategies, monitoring online conversations, and engaging with the U.S. audience.
  • Develop and implement CSR initiatives aligned with Shop LC's values and relevant to the U.S. market, fostering positive community and environmental impact.
  • Identify and establish partnerships with U.S. organizations, NGOs, and charities to support CSR initiatives and amplify impact.
  • Track and analyze PR and CSR metrics, including media coverage, social media engagement, and community impact, to evaluate effectiveness and optimize strategies.
  • Ensure all PR and CSR activities comply with U.S. legal and ethical standards, including regulatory requirements and industry best practices.

Requirements: To be successful in this role, you should have:
  • Bachelor's degree in communications, public relations, marketing, or related field. Master's degree preferred.
  • Minimum of 5 years of experience in public relations, corporate communications, or related roles, preferably in the U.S. retail or e-commerce industry.
  • Strong media relations skills with a proven track record of securing positive coverage and managing crisis communications effectively in the U.S. market.
  • Excellent written and verbal communication skills, with the ability to craft compelling narratives tailored to U.S. audiences.
  • Strategic thinker with the ability to develop and execute innovative PR and CSR initiatives aligned with U.S. business objectives.
  • Experience in event planning, social media management, and stakeholder engagement in the U.S. context.
  • Knowledge of CSR principles, sustainability practices, and community engagement strategies relevant to the U.S. market.
  • Strong project management skills with the ability to multitask and prioritize in a fast-paced U.S. environment.
  • Proficiency in Microsoft Office suite, social media platforms, and PR measurement tools.
  • Commitment to ethical conduct, diversity, equity, and inclusion principles in the U.S. context.

Salary: $90,000 - $110,000 per year depending on experience, plus benefits package. Salary may vary based on location, performance, and internal equity.

Benefits: We offer a comprehensive benefits package, including:
  • 100% Company-paid medical, dental, vision, and life insurance.
  • 4% 401(k) matching
  • Company profit sharing (twice annually)
  • Up to 15 days of PTO & vacation time, maternity/paternity leave, company-covered short-term & long-term disability, paid training time, paid volunteer time, 7 paid holidays
  • Corporate discounts, employee sales, Employee Assistance Program
  • Tuition reimbursement and scholarship (for dependents going to college)
  • A great work environment, where you will learn, be challenged/supported and given projects that reflect your interests, and you can own/take pride in

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