Sales Associate for Construction Equipment

2 weeks ago

Aubrey, Texas, United States Holt Group Inc Full time


The Sales Associate for Construction Equipment plays a pivotal role in enhancing the Holt Group Inc brand within a designated geographic area and call strategy through direct engagement with customers. This position collaborates closely with account managers to drive sales of both new and used machinery within the Building Construction Product (BCP) category, which includes various machines, work tools, and service plans.

This role also encompasses supporting various sales-related activities, such as assisting walk-in customers, executing marketing strategies, conducting product demonstrations, and maintaining retail inventory displays.


Key Responsibilities:
  • Enhances the retail customer experience by managing the sales process, display inventory, lead generation, sales initiatives, and customer interactions in partnership with marketing and external sales teams.
  • Identifies, develops, and nurtures new prospects and existing clients for both new and used equipment through proactive customer engagement and technology-driven solutions.
  • Independently prepares and communicates pricing, financing options, and sales/rental agreements while collaborating with external sales representatives.
  • Supports Holt's sales strategies through effective account management, cold outreach, influencing walk-in customers, and managing deals from inception to closure.
  • Guides customer purchasing choices by highlighting features and advantages using Caterpillar's value proposition.
  • Showcases BCP inventory through showroom displays, marketing materials, websites, and literature.
  • Conducts job responsibilities at various Holt facilities and off-site locations, including customer offices and job sites.
  • Delivers exceptional customer service to both internal and external clients.
  • Aims to meet and exceed individual and departmental objectives for sales, quoting, customer satisfaction, and prospecting on a monthly basis.
  • Maintains comprehensive sales activity records within Holt Group Inc's CRM tool.

Required Knowledge, Skills, and Abilities:
  • Familiarity with construction and rental industry equipment.
  • Understanding of basic operations and applications for Caterpillar and Non-Cat Products.
  • Knowledge of shipping and receiving processes for machinery and attachments.
  • Awareness of merchandising programs with HOLT and Cat Finance.
  • Understanding of business accounting principles.
  • Excellent verbal and written communication skills.
  • Strong organizational, time management, and multitasking abilities.
  • Proficiency in computer applications, particularly the MS Office Suite.
  • Ability to perform basic mathematical operations and interpret data.
  • Capability to interact with professionalism and courtesy.
  • Ability to comprehend and analyze written and spoken information.

Education and Experience:
  • High school diploma or equivalent required; Bachelor's degree in a related field preferred.
  • A minimum of two years of relevant work experience.
  • Bilingual candidates are preferred.

Additional Requirements:
  • A valid driver's license is required.

Travel:

Extensive travel within the assigned region may be necessary.


Physical Requirements:

This position involves prolonged periods in a stationary position, with occasional movement within the office to access equipment and files. The role requires effective communication with others and the ability to exchange accurate information. Occasional lifting of materials or equipment weighing up to 10 lbs is expected. Constant movement and dexterity are necessary, along with the ability to respond to visual and auditory signals.


Work Environment:

Regularly works indoors in controlled conditions, with occasional outdoor work that may expose the employee to varying weather conditions. The role often involves a fast-paced environment with unscheduled interruptions.


Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees in this classification. They are not exhaustive lists of all responsibilities, duties, and skills required of incumbents.

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