Director Advanced and Omnichannel Analytics

3 weeks ago

Nutley, New Jersey, United States Pharma Search Partners Full time
Job Title: Director Advanced and Omnichannel Analytics

Pharma Search Partners is seeking a highly skilled Director Advanced and Omnichannel Analytics to join our team. As a key member of our Business Intelligence organization, you will be responsible for leading the use of advanced analytical techniques to monitor demand shifts, measure performance, and develop marketing mix models to optimize our investments.

Key Responsibilities:
  • Direct the use of advanced analytical techniques to monitor demand shifts, measure performance, and develop marketing mix models to optimize our investments.
  • Advance the organizational capability in design, development, and implementation of modern data analytic applications and best practices.
  • Utilize expertise in univariate and multivariate techniques, including General and Generalized Linear Models, Structural Equation Modeling, various segmentation methodologies, etc.
  • Drive the adoption of data-driven decision-making processes across the enterprise, promoting a culture of data literacy and data-informed strategies.
  • Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth, and inform the annual financial forecasting and brand planning process.
  • Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels while developing and executing on a comprehensive omnichannel analytics strategy aligned with the company's sales and marketing objectives.
  • Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g., cost, risk, business impact) and key technical criteria (e.g., reliability, validity, and predictability).
  • Utilize segmentation insights to personalize marketing content and recommendations while also analyzing customer behavior and preferences to identify meaningful audience segments.
  • Collaborate/partner with cross-functional teams, including sales, marketing, and commercial teams, to develop targeted strategies based on customer segments and generate strategy for integrated omnichannel promotion for execution.
Requirements:
  • Bachelor's Degree in Computer Science, Statistics, Economics, or other related fields.
  • 10+ years total industry minimum experience.
  • Experience with statistics and advanced analytics, such as ROI measurement, regression analysis, and optimization, supporting marketing business applications.
  • Minimum 5 years of pharmaceutical industry experience, including support of Oncology or Institutional Care products.
  • Excellent communication and presentation skills, including experience with presenting to senior management and ability to explain complex concepts to a non-technical audience.
  • Proven ability to effectively analyze mass amounts of data and provide key business insights to inform business decisions.
  • Proficiency in data analytics tools and software, as well as a strong command of data visualization tools to present findings effectively.
  • Experience with analyzing customer behaviors and preferences to identify meaningful audience segments.
  • Experience with leading projects or project teams.
  • Considerable experience in solving business problems with advanced analytical solutions.
  • Proven experience in conducting statistical analysis and building predictive models with advanced scripting language, such as R, SPSS, or other analytic tools.
  • Strong understanding of statistical methods and skills, such as Bayesian Networks Inference, linear and non-linear regression, hierarchical, mixed models/multi-level modeling.

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