Director of Advanced Analytics

1 month ago

Nutley, New Jersey, United States Pharma Search Partners Full time
Job Title: Director Advanced and Omnichannel Analytics

The Director, Advanced & Omnichannel Analytics will collaborate with cross-functional teams to provide deeper understanding of the relationship between action and results, driving the company's evolution from reporting on the past to predicting the future. This role will also be involved in data projects to uncover patient insights and provide analysis to inform business decisions.

Key Responsibilities:
  • Direct the use of advanced analytical techniques to monitor demand shifts, measure performance, and develop marketing mix models to optimize investments.
  • Advance the organizational capability in design, development, and implementation of modern data analytic applications and best practices.
  • Utilize expertise in univariate and multivariate techniques, including General and Generalized Linear Models, Structural Equation Modeling, and various segmentation methodologies.
  • Drive the adoption of data-driven decision-making processes across the enterprise, promoting a culture of data literacy and data-informed strategies.
  • Develop fact-based promotional investment strategies and guide investment decisions to optimize performance and inform business growth.
  • Leverage innovative, sophisticated analytic models to address critical issues and meet key business criteria.
  • Utilize segmentation insights to personalize marketing content and recommendations, analyzing customer behavior and preferences to identify meaningful audience segments.
  • Collaborate with cross-functional teams to develop targeted strategies based on customer segments and generate insights for integrated omnichannel promotion.
  • Define and measure key performance indicators (KPIs) to assess the effectiveness of omnichannel marketing campaigns.
  • Be a thought leader within the organization for omnichannel analytics, proposing and implementing innovative approaches to enhance the effectiveness of omnichannel data analytics.
Requirements:
  • Bachelor's Degree in Computer Science, Statistics, Economics, or other related fields.
  • 10+ years of total industry experience, with a minimum of 5 years in the pharmaceutical industry.
  • Experience with statistics and advanced analytics, including ROI measurement, regression analysis, and optimization.
  • Excellent communication and presentation skills, including experience with presenting to senior management.
  • Proven ability to effectively analyze large amounts of data and provide key business insights to inform business decisions.
  • Proficiency in data analytics tools and software, as well as a strong command of data visualization tools.
  • Experience with analyzing customer behaviors and preferences to identify meaningful audience segments.
  • Experience with leading projects or project teams.
  • Considerable experience in solving business problems with advanced analytical solutions.
Preferred Qualifications:
  • Masters Degree in a related field.
  • Familiarity with frequently used pharmaceutical data sources.
  • 5 years of progressive pharmaceutical experience in Data Analytics and Omnichannel Enablement type functions.

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