Senior Product Marketing Manager

4 weeks ago

Arlington, Virginia, United States Amazon Full time
About the Role

We are seeking a highly skilled Senior Product Marketing Manager to join our Amazon Business team. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive awareness and adoption of our B2B solutions.

As a Senior Product Marketing Manager, you will work closely with our product and service teams to launch new features and build go-to-market plans. You will be responsible for creating customer-facing content, defining messaging frameworks, and developing relationships with key stakeholders.

This is a high-impact role that requires a strong understanding of marketing principles, data analysis, and communication skills. If you are a results-driven marketer with a passion for building excellent product and service value propositions, we encourage you to apply.

Key Responsibilities
  • Craft messaging frameworks for various B2B service offerings, explaining how Amazon Business is uniquely positioned to serve B2B audiences.
  • Own marketing strategies for all procurement experience and post-purchase experience tech features, with responsibility for building launch and GTM plans, and processes to scale across relevant audiences and geographies.
  • Create written and interactive content on Amazon Business features and solutions, serving as the primary contact and subject matter expert related to marketing strategies and initiatives for assigned products/features.
  • Develop and maintain relationships with key product stakeholders and decision-makers across product and marketing organization.
  • Define joint marketing strategies, objectives, and measures of success with product partners.
  • Engage with international teams to scale product marketing content globally.
  • Work closely with marketing managers to integrate features and capabilities into digital campaigns and go-to-market programs.
  • Manage measurement and reporting for product marketing programs and campaigns for regular reviews.
  • Analyze program performance data and identify opportunities for improvement or investment.
Requirements
  • Bachelor's degree
  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience leading go-to-market for consumer software or hardware product launches
Preferred Qualifications
  • Experience using any of SQL or other analytical tools for conducting data analysis
  • Experience with customer segmentation, profiling, and targeting
About Amazon

Amazon is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

For individuals with disabilities who would like to request an accommodation, please visit our website.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market.

Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.

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