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Subscription Growth Manager
2 months ago
We are seeking a highly skilled Subscription Growth Manager to join our Revenue and Growth team at Warner Bros. Discovery. As a key member of our team, you will be responsible for driving the execution of customer and subscriber acquisition and retention campaigns across various channels.
Key Responsibilities- Develop and implement marketing campaigns to drive customer acquisition and engagement throughout the user journey.
- Collaborate with cross-functional teams, including engineering, product design, analytics, and marketing, to ensure seamless campaign execution.
- Manage and optimize campaigns across paid social and email channels to achieve maximum ROI.
- Work closely with the data analytics team to track and report on campaign performance, identifying areas for improvement and opportunities for growth.
- Develop and maintain a deep understanding of our target audience, including their preferences, behaviors, and pain points.
- 5+ years of experience in implementing and managing audience acquisition or growth marketing campaigns, with a focus on subscription marketing.
- Proven expertise in marketing technology tools, CDPs, Facebook Ads, and Google Ads, with a strong understanding of best practices for campaign structures, creative strategy, and conversion optimization.
- Excellent understanding of email best practices and hands-on experience creating and managing campaigns with ESPs.
- Strong working knowledge of analytics and business intelligence tools, such as Adobe Analytics, Looker, Tableau, Domo, or similar.
- BA/BS degree (or higher) in a relevant field, such as marketing, business, or communications.
At Warner Bros. Discovery, we offer a competitive salary range of $93,000 to $174,200 per year, as well as a comprehensive benefits package, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time, and vacation.
We are an equal opportunity employer and welcome applications from diverse candidates. If you require accommodations or adjustments during the application process, please contact us at.