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Bicycle Marketing Specialist

2 months ago

Suwanee, Georgia, United States Maxxis Full time

Bicycle Marketing Specialist

Maxxis International, a prominent division of a global tire manufacturer, presents an exciting opportunity for a Bicycle Marketing Specialist within our CST brand. This role is ideal for a bicycle aficionado who possesses exceptional verbal and written communication skills, comprehensive knowledge of digital and social media advertising, and a collaborative spirit.

Key Responsibilities:

  • Support the development and implementation of strategic marketing initiatives and campaigns aimed at enhancing engagement within the bicycle sector.
  • Create, compose, execute, and oversee integrated marketing strategies/media campaigns utilizing print, online advertising, social media, and email communications.
  • Assist in the production of marketing collateral, including promotional flyers and catalogs.
  • Participate in planning activations and represent the brand at trade shows and events.
  • Negotiate advertising rates, manage artwork and photography requests, and handle insertion orders.
  • Serve as a liaison between CST and various media platforms.
  • Contribute to organizing media events and product launches.
  • Maintain and update the bicycle section of the CST website.

Essential Competencies:

  • Outstanding verbal and written communication abilities.
  • Proficient understanding of digital and social media advertising.
  • Capacity to collaborate effectively on diverse projects.
  • Ability to work with others to develop innovative solutions.

Qualifications:

  • Bachelor's degree in marketing or a related field, or equivalent experience in marketing.
  • Prior experience or knowledge of the bicycle industry is essential.
  • Familiarity with social media platforms is required.
  • Experience with WordPress and Shopify platforms is preferred.

This position offers a remarkable opportunity to be part of a knowledgeable and passionate team. Maxxis International – USA is known for its commitment to employee satisfaction and internal talent development. Candidates who are dedicated and eager to contribute to a growing team will find this role fulfilling.