Digital Marketing Specialist

12 hours ago

Orem, Utah, United States YBA Shirts Full time
Job Overview

We are seeking a highly skilled and results-driven Marketing Coordinator to join our team at YBA Shirts. The ideal candidate will be responsible for developing and executing integrated digital marketing strategies that drive brand awareness, lead generation, and customer engagement.

Key Responsibilities
  • Social Media Management: Develop and implement comprehensive social media strategies that align with the overall marketing plan. Manage day-to-day social media operations, including content creation, posting, and monitoring engagement on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Search Engine Optimization (SEO): Develop and execute SEO strategies to increase organic search visibility, website traffic, and lead generation. Conduct keyword research, analyze competitors, and optimize on-page and off-page elements to improve search engine rankings.
  • Pay-Per-Click (PPC) Campaigns: Plan, implement, and manage paid search campaigns across platforms like Google Ads, Bing Ads, and social media advertising. Optimize PPC campaigns for maximum ROI, including keyword management, ad copywriting, A/B testing, and bid management.
  • Analytics and Reporting: Track and analyze the performance of all digital marketing initiatives, including social media, SEO, and PPC campaigns. Provide regular reports with insights, recommendations, and strategies to improve results and ROI.
  • Brand Management: Ensure consistent brand messaging across all digital platforms. Collaborate with other teams to maintain brand cohesion in all marketing efforts.
Traditional Marketing Methods
  • Billboards and Out-of-Home (OOH) Advertising: Develop and manage traditional marketing campaigns, including billboards, signage, and other out-of-home advertising. Collaborate with vendors and external partners to secure optimal ad placements that align with the company's target audience and brand objectives.
  • Print Advertising: Plan and execute print advertising campaigns, including placements in magazines, newspapers, and industry publications. Work with the design team to create visually engaging print ads that communicate key messages clearly and effectively.
  • Direct Mail Campaigns: Oversee the creation and distribution of direct mail materials, such as brochures, catalogs, and postcards, to target specific demographics. Collaborate with cross-functional teams to integrate direct mail strategies with digital marketing efforts for a cohesive, multichannel campaign approach.
  • Event Marketing & Sponsorships: Coordinate and manage participation in trade shows, exhibitions, and sponsored events to enhance brand visibility and engage directly with potential clients. Ensure that traditional marketing efforts are seamlessly integrated with digital strategies to create a unified customer experience.
Qualifications
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • 3-5 years of experience in digital marketing, with a proven focus on SEO, PPC, and social media management.
  • Demonstrated success in managing and optimizing paid search (PPC) and organic search (SEO) campaigns.
  • Strong proficiency with tools such as Google Ads, Google Analytics, Facebook Ads Manager, SEMrush, or similar platforms.
  • Expertise in social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) and experience creating high-impact, engaging content.
  • Knowledge of SEO best practices, including technical SEO, keyword research, and content optimization.
  • Strong analytical skills and experience with reporting tools to measure and improve performance.
  • Excellent verbal and written communication skills, with the ability to manage multiple projects and deadlines.
Preferred Skills
  • Experience with conversion rate optimization (CRO) and A/B testing.
  • Familiarity with email marketing, marketing automation, or CRM tools (e.g., HubSpot, Mailchimp).
  • Basic understanding of HTML, CSS, and website development for SEO purposes.
  • Knowledge of video marketing and creative advertising formats for social media platforms.
Benefits
  • Competitive salary with performance-based bonuses.
  • Health, dental, and vision insurance.
  • 401(k) with company match.
  • Generous PTO and holiday schedule.

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