Marketing Strategist

4 weeks ago

Slippery Rock, Pennsylvania, United States Aramark Full time

Marketing Strategist

The Marketing Strategist plays a key role in developing category and proprietary brand innovation for retail, residential, and catering channels as part of the Marketing Team.

Responsibilities include implementing program development and activation support for retail, residential dining, catering, convenience, and other services with a strong focus on developing and executing an end-to-end solution.

Supports the development of Aramark category & brand strategies for retail, residential, and catering channels, translating insights into innovation.

Key Responsibilities:

  • Supports the planning of an annual marketing plan with strategies and tactics to refine and enhance focus categories and proprietary brands to drive continuous improvement and innovation.
  • Supports the creation, repositioning, and/or refresh of focus menu category and proprietary brands, including menu construct, environment/trade dress, etc.
  • Supports the management of all aspects of the development and ongoing management with Growth, Global Operating Excellence, including initial sales and operator training materials, roll-out plans, and tools development.
  • Collaborates with cross-functional teams, including product development, marketing operations, supply chain, sustainability, health and wellness, operations, sales/retention to develop, launch, assess, and continuously improve focus categories and brands.
  • Supports the development of key programs, promotions, and other related projects as well as ongoing yearly activation programs that support focus categories and proprietary brands.
  • Tracks and reports initiative results against these objectives and refines programs where needed to attain required operating results while managing the budget and other project management duties (e.g., timelines, project plans, program administration, etc.).

Requirements:

  • Requires at least 1-3 years of experience in product, program, or menu development in food service.
  • Requires experience in building marketing capacity and tools in a complex marketing/sales environment.
  • Requires a bachelor's degree or equivalent experience in marketing, nutrition, food science, or business.
  • Strong project management experience leading cross-functional teams in a matrix organization.
  • Excellent interpersonal communication skills, including strong writing and presentation skills.
  • Photoshop proficiency preferred.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world.

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential.

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