Digital Dealer Marketing Specialist

22 hours ago


Denver, Colorado, United States J.D. Power Full time
Job Overview

We are seeking a highly motivated and experienced Digital Dealer Advisor to join our OEM digital marketing team. The ideal candidate will have a strong background in automotive digital marketing, preferably at the dealership level, and be able to work independently while collaborating with the management team.

Key Responsibilities
  • Act as the trusted digital advisor to the OEM's Dealer body, conducting program performance reviews, vendor recommendations, and digital consultative services to drive improvements in sales and service business.
  • Exhibit proficiencies in dealership websites, SEO, SEM, social media, reputation management, CRM, and Google AdWords.
  • Provide support and training to dealers and regional teams on digital marketing products, services, and best practices.
  • Stay up-to-date on the latest digital trends and align dealers with the program's digital products and services.
  • Conduct regular reporting on digital performance metrics to identify opportunities within dealers and zones.
Requirements
  • Minimum of 5+ years' experience working directly with dealerships in digital marketing.
  • 3+ years working in the automotive industry with some time in automotive digital marketing companies preferred.
  • General understanding in the areas of automotive digital marketing, websites, digital advertising, leads, CRM, marketing analytics, ROI, etc.
  • Engaging personality with the ability to connect with a diverse range of people.
  • Self-starter with ability to manage multiple projects.
  • Ability to lead internal and external meetings and be an articulate and active participant.
  • Excellent verbal and written communication skills and confident with group presentations.
About J.D. Power

J.D. Power is a global leader in consumer insights, advisory services, and data and analytics. We unite industry-leading data and insights with world-class technology to solve our clients' toughest challenges.

We are committed to employing a diverse workforce and are an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.



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