Digital Marketing Specialist

1 day ago

Denver, Colorado, United States Denver Center for the Performing Arts Full time
Job Title: Website Marketing Manager

Job Summary:

The Denver Center for the Performing Arts is seeking a highly skilled Website Marketing Manager to join our Digital Marketing team. As a key member of our team, you will be responsible for managing our website content, ensuring a seamless user experience, and driving digital marketing initiatives to engage our audience.

Key Responsibilities:

  • Manage daily website content through our WordPress CMS, including adding new content, updating existing content, and managing promotions.
  • Develop and launch landing pages, pillar pages, and microsites to support acquisition and sales targets.
  • Create and deploy webforms for RSVPs, sign ups, surveys, and other purposes.
  • Code custom views for new HTML email templates and deploy HTML emails.
  • Troubleshoot server and WordPress issues, correct data integrations, data hygiene, or data process issues.
  • Collaborate with stakeholders to maintain a push calendar for website changes, features, and content that aligns with social, brand, and growth marketing initiatives.
  • Communicate with cross-departmental stakeholders to ensure timely input and approvals are provided to meet deadlines.
  • Oversee the technical aspects of our WordPress site, including updating and customizing themes and plugins, ensuring security, managing user access, and troubleshooting technical issues.
  • Apply SEO tag hierarchy and meta data best practices for web page code.
  • Monitor and report on website traffic and user engagement from Google Analytics and other sources.
  • Apply accessibility best practices to ensure our website is accessible to all users.
  • Partner with the Information Technology team and external vendors to ensure our web architecture, infrastructure, and website are right-sized and secure.
  • Assist with email marketing, social media, or other digital marketing functions as needed.

Requirements:

  • 4+ years of experience in content marketing, web strategy, and backend administration of a WordPress website.
  • Proficiency in Content Management Systems (WordPress experience a plus) and skills beyond a WYSIWYG editor (competency with HTML, CSS, JavaScript) to ensure webpages render pixel perfect.
  • Knowledge of Google Analytics and Google Tag Manager (and/or other web analytics tools) and understanding of the role metrics, data, and insights have in your work.
  • Understanding of customer/donor cultivation, sales funnels/buyer journeys, and the role a website plays in a digital marketing/sales strategy.
  • Understanding of search engine algorithms and ranking methods.
  • Able to collaborate with creatives like graphic designers, copywriters, and video producers to ensure designs, layouts, and assets are optimized, user and mobile-friendly, and meet our brand standards.
  • Able to troubleshoot errors in a fast-paced environment.
  • Share our core values and support our commitment to diversity, equity, and inclusivity, have working knowledge of Section 508 and WCAG accessibility guidelines, and will advance these values internally and externally in your capacity as Web Marketing Manager.

Benefits:

Full-time positions include medical, dental, vision, disability, flexible spending accounts, life insurance, and pet insurance. 401(k) plan with employer contributions. Time off benefits including personal days, sick days, vacation days, and 10 paid holidays.

The DCPA is located in Denver, CO, and all roles are based at our on-site location: 1101 13th Street, Denver, CO 80204. Some roles at the DCPA may be eligible for hybrid work options. More information is available through the interview process.

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