Digital Marketing Specialist

4 days ago

Denver, Colorado, United States COPIC Full time
Job Title: Digital Marketing Coordinator

Copics is seeking a highly skilled Digital Marketing Coordinator to join our team. As a key member of our marketing department, you will be responsible for managing our website and intranet content, executing SEO strategies, and coordinating social media initiatives.

Key Responsibilities:
  • Manage website and intranet content, including oversight of the content management system, page updates, content schedule, and image and document libraries.
  • Execute tasks related to search engine optimization (SEO) strategy to improve site experience, traffic, and visibility.
  • Manage key aspects of email marketing initiatives, including writing and proofing copy, managing contact lists, creating/editing email templates, and scheduling.
  • Coordinate with the Marketing Manager on development and execution of social media strategy.
  • Write social media posts and manage the social media editorial calendar.
  • Monitor social media engagement.
  • Monitor, compile, and evaluate data from various platforms, including Google Analytics, email marketing, and other tools.
  • Provide support in content development and distribution.
  • Manage department publications, distribution of materials, invoices, online libraries, digital assets, and archives of materials.
  • Serve as the department liaison for Salesforce and customer relationship management (CRM) tools.
  • Provide general administrative and marketing support for other special projects.
Requirements:
  • 3-5 years of experience in a digital marketing role.
  • Experience in website content development/management.
  • Solid understanding of digital marketing strategy and trends.
  • Excellent communication skills, including writing and editing.
  • Attention to detail in reviewing and proofing content to ensure accuracy, grammar, and error-free communications.
  • Experience in storytelling using digital tools and visual elements.
  • Strong planning and organizational skills, with the ability to manage multiple projects and tasks while meeting deadlines and budget requirements.
Preferred Qualifications:
  • BS or BA in marketing, communications, or a related field.
  • Proficient knowledge of social media platforms, including Facebook and LinkedIn, WordPress, Google Analytics, and Google Search Console.
  • Proficient in Microsoft Office programs, including Word, Excel, and PowerPoint.
  • Working knowledge of Adobe Creative Cloud, including InDesign and Adobe Express.
  • Displays initiative in personal and professional development.
  • Creatively problem-solves and works in a fast-paced, ever-changing environment.
  • Proactively provides input and ideas to improve overall digital marketing strategy.
Working Conditions:
  • Typical business office environment.
  • Some travel may be required, up to 10% possible.

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