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Brand Strategist

1 month ago

Austin, Texas, United States Unilever Full time
Brand Manager Job Description

At Onnit, we're on an exciting journey to establish a robust consumer packaged goods (CPG) foundation and expand our retail presence. As a Brand Manager, you'll drive our base business and innovation strategies, shape our brand, and contribute to our growth.

Key Responsibilities:
  • Base Business Management
    • Provide in-depth analysis of business performance for responsible areas and become an expert on metrics for your product P&L.
    • Provide regular reports to senior leadership on brand health and results, track KPIs for new product launches.
    • Play a meaningful role in the delivery of your brand's P&L goals and the creation and delivery of the financials of your initiatives.
    • Manage direct marketing expense (DME) planning and spend for your brand, including ongoing budget management.
    • Review all elements including pricing strategy, active SKU management, category management / assortment optimization, and consumption performance trends for your brand.
  • Brand Strategy & Annual Planning
    • Lead annual brand and marketing planning, and periodic re-planning on your business.
    • Develop deep knowledge of the commercial, operational, and financial dimensions of your business.
    • Conduct external and internal assessments of the business environment, competitors, customers, market trends, and implications to the particular area of responsibility.
    • Coordinate a variety of cross-functional teams for the business in order to deliver strategies and define short and long term goals, leveraging data driven demand signals to generate business growth opportunities.
  • Innovation
    • Collaborate with cross-functional teams to replenish 3-year NPD pipeline based on market trends, consumer insights and brand strategies.
    • Work with a variety of stakeholders to create and source innovative concepts that solve for unmet consumer needs; work closely with R&D on early stage product discovery and design.
    • Champion a culture of experimentation and continuous improvement within project teams.
    • Lead projects through the gate-keeping process, securing alignment among key stakeholders for project decisions.
    • Develop robust business cases, working closely with sales, finance, and operations on volume forecasts and P&L modeling.
    • Conduct consumer research and competitive analysis to inform data-driven decision making.
    • Work closely across marketing, sales, product and operations teams to drive brand growth.
    • Collaborate with external partners, agencies, and vendors to execute brand initiatives; manage vendor relationships.
    • Foster strong relationships with myriad stakeholders to ensure brand consistency.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
  • Minimum 2 years of brand management experience, with exposure across base and innovation.
  • Comfort translating data into actionable insights and brand narratives.
  • Experience in Microsoft Office Suite (Excel, Word and PowerPoint).
  • Ability to work in ambiguity and thrive in a dynamic, multi-project, deadline-driven environment.
  • CPG experience preferred; DTC/E-Comm experience a plus.

Benefits:

  • Full medical, dental, and vision benefits.
  • Basic Life Insurance.
  • 401(k) eligibility with company matching.
  • Flexible Vacation and time off policy.
  • $200/month wellness stipend.
  • Paid holidays.
  • Competitive compensation.
  • Tuition reimbursement.
  • Fringe benefits including free access to Onnit Academy gym ; co-pay healthy meals; among many others.

Equal Opportunity Employer:

Onnit is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive work environment that values diversity, equity, and inclusion.