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Market Development Representative
1 month ago
The primary responsibility of this role is to drive sales promotion, marketing, and service support activities throughout a defined territory.
This is a full-time field-based position with potential to progress in our organization to senior-level sales and marketing positions.
The successful candidate will be responsible for creating brand awareness, generating customer demand, and building relationships with large commercial end-users in the Green Space (Landscape) and Tree Care Professional segments.
Key Responsibilities:
- Prospect for and perform product demonstrations with commercial end users, cities, municipalities, and park districts within the assigned territory and drive sales into commercial dealerships and direct alongside the Key Account team.
- Participate in event support activities including national and regional trade shows, dealer events, open houses, and customer appreciation sales events.
- Provide training for dealers, regional/national accounts, and end users in the assigned territory.
- Supports sales programs and marketing initiatives.
- Executes and follows company programs, policies, and procedures.
- Maintains company property including vehicle, computer, tools, and equipment.
- Protects the organization's value by keeping certain information confidential.
- Travels to customers within the territory, using a company-provided vehicle.
- Supports and fosters growth of overall business and customer base to meet or exceed annual objectives and goals.
- Accomplishes the organization's mission by working as a member of a team to reach company goals.
- Conducts oneself in an ethical and professional manner that will reflect favorably on the reputation of the company.
Requirements:
- BA/BS degree in Business, Marketing, or related field.
- Minimum 1-3 years of successful sales/marketing experience with documented results in a fast-paced environment.
- Strong communication skills; able to build rapport cross-functionally, influence, and prioritize.
- Proficiency in the entire Microsoft Office suite of products. Business Intelligence and CRM experience preferred.
- Field Sales or demonstration experience preferred.
- Ability to work extended hours as required and travel extensively as required (some locations up to 4 nights per week) with possible weekends during peak spring events.
- Able and willing to lift 40-50 lbs. up to 5 days per week to set up displays for trade shows and customer marketing events.
- Bilingual Spanish is strongly preferred.
