Director of Consumer Insights

3 days ago


Racine, Wisconsin, United States Johnson Outdoors Full time
About the Role

We are seeking a highly skilled and experienced Director of Consumer Insights to join our team at Johnson Outdoors. As a key member of our leadership team, you will be responsible for developing and implementing consumer insights strategies that drive business growth and inform product development.

Key Responsibilities
  • Develop and execute consumer insights strategies that inform business decisions and drive growth
  • Lead cross-functional teams to gather and analyze consumer data, identifying trends and opportunities for improvement
  • Collaborate with product development teams to ensure consumer insights are integrated into product design and development
  • Develop and maintain relationships with key stakeholders, including suppliers, partners, and customers
  • Stay up-to-date with industry trends and best practices in consumer insights and market research
Requirements
  • 10+ years of experience in consumer insights and market research, with a strong background in data analysis and interpretation
  • Proven track record of developing and executing successful consumer insights strategies that drive business growth
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and identify trends and opportunities for improvement
  • Ability to work in a fast-paced environment and prioritize multiple projects and deadlines
What We Offer
  • Competitive salary and benefits package
  • Opportunities for professional growth and development
  • Collaborative and dynamic work environment
  • Recognition and rewards for outstanding performance


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