Marketing Technology Solutions Strategist
2 weeks ago
We are seeking a highly experienced Marketing Technology (MarTech) Solutions Strategist to join our team at BJ's Wholesale Club. As a key member of our MarTech Product team, you will be responsible for designing and implementing world-class MarTech solutions that enable businesses to optimize their marketing processes, enhance customer engagement, and improve overall profitability.
The ideal candidate will have a deep understanding of Adobe CDP, AJO, Campaign Classic, Analytics, Dynamic Media, and Target, as well as strong leadership and management skills. You will lead the MarTech technical team, providing guidance, support, and mentorship, and collaborate with cross-functional teams to ensure seamless integration and utilization of MarTech tools.
Key Responsibilities:
- Lead the deployment and management of Adobe Customer Data Platform to create a unified and actionable customer view.
- Utilize Adobe Journey Optimizer to design and manage personalized customer journeys across multiple channels.
- Manage AEM, Adobe Dynamic Media to deliver optimized and personalized visual experiences.
- Ensure the technical integrity and performance of MarTech systems, overseeing troubleshooting and issue resolution.
- Develop and maintain documentation, including SOPs, guidelines, and training materials.
Requirements:
- Proven experience in solution architecture, with a focus on designing, developing, deploying, and managing technology products within a retail environment.
- Minimum of 6 years of experience in architecture, product management, retail, consulting, or a related field, with a strong focus on MarTech.
- Deep understanding of Adobe CDP, AJO, Campaign Classic, Analytics, Dynamic Media, and Target.
- Demonstrated ability to navigate complex project landscapes, from understanding business needs to technical implementation.
- Strong capability in leveraging data insights for strategic decision-making.
Salary: $120,000 - $150,000 per year, depending on experience.
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