Marketing Associate

3 days ago


Columbia, South Carolina, United States AlphaPoint Full time
Job Overview

AlphaPoint is a leading fintech company seeking a motivated and detail-oriented marketing associate to support our small but mighty marketing team. This individual will manage a range of marketing activities, including paid advertising, trade shows, webinars, social media, PR, and email campaigns, contributing to the growth and visibility of our brand across multiple channels.

Key Responsibilities
  • Paid Advertising
    • Develop and execute paid advertising campaigns on LinkedIn and Google Ads.
    • Manage advertising budget and optimize campaigns to maximize ROI.
    • Track and analyze ad performance metrics, providing regular reports on campaign effectiveness.
  • Trade Shows
    • Manage all aspects of trade show planning, including budgeting, logistics, vendor coordination, and booth setup.
    • Work with sales teams to ensure proper lead generation and follow-up.
    • Develop event-specific promotional strategies to maximize exposure.
  • Webinars
    • Plan, promote, and facilitate webinars, including scheduling, speaker prep, and managing partnership opportunities.
    • Coordinate webinar logistics from registration to post-event follow-up.
    • Ensure webinar content aligns with marketing goals and engages the target audience.
  • Social Media Management
    • Manage AlphaPoint's LinkedIn and Twitter accounts, crafting content and engaging with the audience.
    • Track social media metrics and provide insights to improve engagement and reach.
  • Public Relations Liaison
    • Coordinate PR activities, collaborating with PR agencies and internal stakeholders.
    • Draft press releases, bylines, and other media-related materials.
    • Maintain relationships with media contacts and identify opportunities for thought leadership.
  • Email Marketing
    • Develop and execute email marketing campaigns using HubSpot, including audience segmentation and automated workflows.
    • Monitor email performance metrics and optimize campaigns for improved results.
    • Maintain and update email lists and ensure all campaigns adhere to best practices.


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