Social Media Marketing Coordinator

1 week ago


Greenville, South Carolina, United States Gerber Childrenswear Full time
Job Title: Social Media Marketing Coordinator

Gerber Childrenswear is seeking a highly skilled Social Media Marketing Coordinator to join our team. As a key member of our marketing team, you will be responsible for developing and implementing social media strategies to drive brand engagement, sales, and channel growth.

Key Responsibilities:
  • Support and implement social media strategies across all platforms, including Gerber Childrenswear, modern moments, and Onesies brand national baby brands.
  • Collaborate with 3rd party companies for all organic and paid social ad efforts to drive B2C sales and social engagement.
  • Work closely with the marketing team and retail account leaders to implement paid ad programs as necessary.
  • Manage all company social media channels, including LinkedIn, TikTok, Facebook, Instagram, Pinterest, Twitter, and Facebook Business Manager.
  • Leverage and analyze social media metrics to effectively measure performance and inform decision making.
  • Assist team members in maintaining social media content calendars and distributing to the marketing team on a consistent basis.
  • Work closely with the social team, graphic designers, and photography team to provide creative assets as needed.
  • Implement brand sweepstakes, notify winners, and fulfill prizes as necessary.
  • Support social community management efforts, including day-to-day engagement with customer messages within 24 hours.
Requirements:
  • High School graduate with a college, business, or technical school degree preferred.
  • 1-2 years of relevant role experience.
  • Proficient in all social media channels.
  • Proficient in MS Word, Excel, PowerPoint.
  • Experience or knowledge of Dash Hudson, Illustrator, and Photoshop a plus.
What We Offer:
  • Competitive Pay
  • Health and Wellness Programs
  • Time away from work
  • Growth and Development Opportunities
  • Financial Planning and Well-being
  • Extras, Discounts, and Perks


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