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Social Media Marketing Coordinator

2 months ago

Greenville, South Carolina, United States Gerber Childrenswear Full time
About the Role

We are seeking a highly skilled Social Media Marketing Coordinator to join our team at Gerber Childrenswear. As a key member of our marketing team, you will be responsible for developing and implementing social media strategies to drive brand engagement, sales, and channel growth.

Key Responsibilities
  • Support and implement social media strategies across all platforms, including Gerber Childrenswear, modern moments, and Onesies brand national baby brands.
  • Collaborate with 3rd party companies for organic and paid social ad efforts to drive B2C sales and social engagement.
  • Work closely with the marketing team and retail account leaders to implement paid ad programs as necessary.
  • Manage and analyze social media metrics to effectively measure performance and inform decision making.
  • Assist team members in maintaining social media content calendars and distributing to the marketing team.
  • Implement brand sweepstakes, notify winners, and fulfill prizes as needed.
  • Support social community management efforts, including day-to-day engagement with customer messages.
  • Stay up-to-date with new social technologies, networks, and metrics, and present ideas to the marketing team.
Requirements
  • High School graduate with a college, business, or technical school degree preferred.
  • 1-2 years of relevant role experience.
  • Proficient in all social media channels.
  • Proficient in MS Word, Excel, PowerPoint.
  • Experience or knowledge of Dash Hudson, Illustrator, and Photoshop a plus.
What We Offer
  • Competitive pay and benefits.
  • Opportunities for growth and development.
  • Comprehensive health and wellness programs.
  • Generous discounts to our company and related companies.