Hospitality Digital Strategy Lead

7 days ago


San Francisco, California, United States Stanford Hotels Corporation Full time
Job Summary:

The ideal candidate will serve as a key member of our hospitality team, working to maximize online visibility and drive revenue growth through e-commerce strategies, website management, and digital marketing campaigns.

This role is responsible for

Key Responsibilities:
  • Develop and Implement E-commerce Strategies: Design and execute comprehensive strategies to increase online visibility, online reservations, and drive revenue growth.
  • Website Management: Oversee the maintenance and optimization of the company's websites, ensuring ease of use and high conversion rates across brand and vanity sites.
  • Digital Marketing Campaigns: Plan and execute digital marketing campaigns including organic search optimization, paid search campaigns, and display advertising.
  • Content Management: Partner with the Marketing Manager to ensure all online content is accurate, current, and engaging.
  • Customer Experience: Optimize the online customer journey, from the initial visit to post-booking engagement.
  • Analytics and Reporting: Use web analytics tools to monitor KPIs and track eCommerce performance.
  • Collaboration: Work closely with corporate and property sales, marketing, and operations teams to ensure eCommerce initiatives align with broader business goals.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 3-5 years of experience in eCommerce management, ideally within the hospitality industry.
  • Proven success in driving online sales and enhancing digital presence.
  • Strong knowledge of SEO, SEM, PPC, and other digital marketing techniques.
  • Experience using web analytics tools, particularly the Google Suite.
  • Strong project management skills with the ability to handle multiple projects concurrently.
  • Strong analytical skills, with a data-driven approach.
  • Excellent communication and teamwork abilities.
What We Offer:
  • Medical/Dental/Vision Plans
  • Exercise/Gym Discounts
  • Weight Management/Healthy Eating Programs
  • Nursing Mothers Programs
  • Life Insurance / Accidental Death & Dismemberment
  • Supplemental Life Insurance
  • Voluntary Accident Insurance / Voluntary Critical Illness Insurance / Voluntary Hospital Insurance
  • Long-Term Disability & Voluntary Short-Term Disability
  • 401k - with a match
  • Financial Coaching
  • Discount Programs - travel & lifestyle / commuter
  • Career Development
  • Education Assistance
  • Team Building Activities (onsite/off-site)
  • Employee Assistance Programs
  • Mental Health Support Tools
  • Holiday pay - 8 days / Competitive Vacation Time / Sick Pay

Stanford Hotels Corporation is an Equal Opportunity Employer.



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