Hospitality Digital Strategy Lead
7 days ago
The ideal candidate will serve as a key member of our hospitality team, working to maximize online visibility and drive revenue growth through e-commerce strategies, website management, and digital marketing campaigns.
This role is responsible for
Key Responsibilities:- Develop and Implement E-commerce Strategies: Design and execute comprehensive strategies to increase online visibility, online reservations, and drive revenue growth.
- Website Management: Oversee the maintenance and optimization of the company's websites, ensuring ease of use and high conversion rates across brand and vanity sites.
- Digital Marketing Campaigns: Plan and execute digital marketing campaigns including organic search optimization, paid search campaigns, and display advertising.
- Content Management: Partner with the Marketing Manager to ensure all online content is accurate, current, and engaging.
- Customer Experience: Optimize the online customer journey, from the initial visit to post-booking engagement.
- Analytics and Reporting: Use web analytics tools to monitor KPIs and track eCommerce performance.
- Collaboration: Work closely with corporate and property sales, marketing, and operations teams to ensure eCommerce initiatives align with broader business goals.
- Bachelor's degree in Marketing, Business, or a related field.
- 3-5 years of experience in eCommerce management, ideally within the hospitality industry.
- Proven success in driving online sales and enhancing digital presence.
- Strong knowledge of SEO, SEM, PPC, and other digital marketing techniques.
- Experience using web analytics tools, particularly the Google Suite.
- Strong project management skills with the ability to handle multiple projects concurrently.
- Strong analytical skills, with a data-driven approach.
- Excellent communication and teamwork abilities.
- Medical/Dental/Vision Plans
- Exercise/Gym Discounts
- Weight Management/Healthy Eating Programs
- Nursing Mothers Programs
- Life Insurance / Accidental Death & Dismemberment
- Supplemental Life Insurance
- Voluntary Accident Insurance / Voluntary Critical Illness Insurance / Voluntary Hospital Insurance
- Long-Term Disability & Voluntary Short-Term Disability
- 401k - with a match
- Financial Coaching
- Discount Programs - travel & lifestyle / commuter
- Career Development
- Education Assistance
- Team Building Activities (onsite/off-site)
- Employee Assistance Programs
- Mental Health Support Tools
- Holiday pay - 8 days / Competitive Vacation Time / Sick Pay
Stanford Hotels Corporation is an Equal Opportunity Employer.
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