Strategic Marketing Leader

4 days ago


Princeton, New Jersey, United States Educational Testing Service (ETS) Full time
Job Description
Educational Testing Service (ETS) is seeking a highly experienced marketing professional to join our team as Director, Strategic Marketing. In this role, you will be responsible for creating and implementing strategies that drive business growth and learner outcomes. You will work closely with the Managing Director, Global Higher Education to Workforce and be responsible for managing the GHE marketing team and driving execution on business objectives.

Responsibilities
* Develop and execute a comprehensive marketing strategy to drive business growth and learner outcomes* Lead the GHE marketing team and manage the overall marketing roadmap and priorities* Collaborate with cross-functional teams to achieve marketing objectives* Analyze market trends and consumer behavior to inform marketing strategies* Manage the budget and resources for the marketing team

Requirements
* 10+ years of marketing and brand experience, preferably with global scope and a tech background* Proven track record of developing and executing successful marketing campaigns* Strong analytical skills and ability to measure performance against content and channel metrics* Excellent communication and collaboration skills* Ability to work independently and as part of a team* Bachelor's Degree required* Preferred qualifications: education and/or education technology experience, experience working as part of a leadership team and owning both marketing strategy and execution

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