Lynchburg Regional Airport Manager

4 days ago

Lynchburg, Virginia, United States City of Lynchburg, VA Full time

**About the Role:**

The City of Lynchburg, VA is seeking an experienced Lynchburg Regional Airport Manager to lead our airport's business development, project management, and marketing efforts. As a key member of our team, you will be responsible for driving strategic initiatives to grow passenger and cargo services, attracting new business opportunities, and enhancing the airport's position in the market.

You will work closely with the Assistant Director of Economic Development and the Airport Director to achieve the airport's strategic goals, leveraging your expertise in business development, project management, and marketing to drive results.

**Key Responsibilities:**

  • Business Development:
    • Identify and pursue strategic opportunities to attract new air services, retain existing airline partnerships, and expand cargo operations.
    • Build and maintain relationships with airline corporate offices, cargo operators, and aviation-related businesses to promote the Lynchburg Regional Airport as a preferred destination.
    • Develop and present professional, data-informed proposals to airline route planners, corporate travel groups, and community organizations to support business expansion efforts.
    • Conduct market and fare analyses, compile competitive data, and create actionable insights to strengthen the airport's business case with airlines and stakeholders.
    • Represent the airport at industry trade shows, conferences, and meetings to foster partnerships and secure growth opportunities.
  • Project Management:
    • Oversee cross-functional projects, ensuring alignment with the airport's strategic goals, budgetary constraints, and timelines.
    • Manage vendor relationships, including contracts for marketing, advertising, and research services, ensuring effective performance and value.
    • Coordinate new service launches, terminal projects, and community events, tracking milestones and delivering measurable results.
    • Monitor and evaluate air service performance, implementing strategies to optimize routes and passenger satisfaction.
  • Airport Marketing and Communications:
    • Develop and execute integrated marketing campaigns that promote airport services, enhance the passenger experience, and grow the airport's brand visibility.
    • Oversee the creation of promotional materials, digital content, and advertising initiatives across multiple channels, managing a significant marketing budget.
    • Collaborate with city Communications & Public Engagement to manage the airport's website and social media platforms, ensuring timely, accurate, and engaging content delivery.
    • Draft press releases, talking points, and presentations to support the Airport Director's communication efforts with media, stakeholders, and community partners.
    • Plan and execute milestone events, such as new route inaugurals, community celebrations, and press conferences.
  • Community Engagement and Public Relations:
    • Collaborate with Communications & Public Engagement to assist the media, providing timely and transparent communication;
    • Foster relationships with local civic, tourism, and business organizations to promote the airport's services and initiatives.
    • Lead volunteer recruitment and training efforts to support airport programs and events.
    • Represent the airport at community outreach events, travel fairs, and career expos, showcasing its contributions to regional economic growth.

**Requirements:**

  • Bachelor's degree in business administration, marketing, communications, aviation management, or a related field.
  • Minimum of five (5) years of experience in business development, project management, or marketing roles, preferably within the aviation or transportation industry.
  • Strong analytical skills with experience in data-driven decision-making.
  • Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) and Adobe Creative Suite (Photoshop, InDesign, Illustrator).
  • Demonstrated ability to manage multiple high-priority projects simultaneously with a focus on results.
  • Valid driver's license required.

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