Lynchburg Tourism Strategist

6 days ago


Lynchburg, Virginia, United States City of Lynchburg Full time
Career Opportunity in Tourism
The City of Lynchburg is seeking a talented professional to join our team as an Assistant Director of Tourism. This role offers the opportunity to shape the future of tourism in one of Virginia's most unique and welcoming communities.

About the Position:
We are looking for a skilled leader who can execute and manage tourism initiatives, campaigns, and partnerships that drive measurable results. The ideal candidate will have strong knowledge of destination marketing, tourism sales, visitor experience strategies, and economic impact metrics.

Responsibilities:
The successful candidate will oversee tourism marketing, sales, and visitor center staff, ensuring alignment with department goals. Key responsibilities include:
• Developing and managing the tourism budget, leveraging grant opportunities and funding sources.
• Tracking and reporting performance metrics, including visitor spending, hotel occupancy, and return on investment for marketing and development efforts.
• Representing the City of Lynchburg at industry conferences, trade shows, and networking events.

Requirements:
The ideal candidate will have a Bachelor's degree in tourism, hospitality, marketing, public administration, business, or a related field (Master's preferred). Minimum 5 years of experience in tourism management, destination marketing, or hospitality sales, including 2+ years of supervisory experience.

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