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Lead Marketing Strategist
2 months ago
At HDR, we excel in engineering, architecture, environmental, and construction services.
While we are recognized for enhancing communities through innovative buildings and intelligent infrastructure, our capabilities extend far beyond that.
We establish a solid foundation for advancement as our multidisciplinary teams encompass scientists, economists, builders, analysts, and artists. This diversity is our greatest asset. HDR proudly stands as an equal opportunity employer and an affirmative action workplace.Our Philosophy:
We believe that our work can impart meaning and value to the world. Ideas have the power to inspire positive transformation. Thinking outside the box can reveal new perspectives, and attention to detail can lead to significant insights. Above all, we hold that collaboration is the most effective path forward.
Key Responsibilities
In the capacity of Senior Marketing Coordinator, you will be expected to:
- Lead project pursuit teams, oversee pursuit processes, and adhere to quality standards for document production throughout the entire pursuit lifecycle, including preparation and coaching for interviews.
- Support Market Sector Leaders in crafting local marketing strategies, conducting market analyses, and facilitating business development initiatives.
- Collaborate with internal Client Managers and Teams to devise marketing strategies, client development plans, and pursuit capture planning.
- Organize pursuit capture planning and proposal coordination meetings with the technical team.
- Conceptualize, research, and create marketing materials, proposals, promotions, and presentations.
- Manage and execute virtual interviews.
- Develop and implement procedures for identifying, screening, and selecting pursuits.
- Coordinate graphics, write, and edit layout materials.
- Produce non-technical text, and edit and proofread marketing collateral.
- Provide storyboarding and message development for proposals.
- Ensure timely production and high quality of marketing deliverables and communications.
- Coordinate professional association events, including developing conference concepts, promotions, and artwork.
- Engage in SMPS, WTS, and other relevant professional organizations as appropriate.
- Perform additional duties as required.
- A minimum of 5 years of experience in proposal marketing, preferably within the A/E/C sector.
- Proficiency in Adobe Creative Suite, particularly InDesign, as well as MS Office (including Word, PowerPoint, Excel) and MS Teams.
- Exceptional organizational skills with the ability to manage multiple tasks and meet deadlines.
- Outstanding written and verbal communication abilities.
- Strong computer skills, creative/graphic design capabilities, and proficiency in utilizing various media for marketing proposals, presentations, and related materials.
- Commitment to quality and HDR values.
- Ability to work independently and collaboratively with diverse teams, as well as area, regional, and national technical managers and project staff.
- Requires minimal direction in areas of specialization.
- Exhibits proficient technical computer skills, advanced knowledge of communication theory, and basic layout and design principles.
- Demonstrates understanding of technical proposals.
- Quick self-starter, team-oriented, and capable of working with various personalities and professional styles.
- Highly articulate with a clear and analytical approach to problem-solving and decision-making.
- Adhere to HDR standards, facilitate the proposal review process, and guide production.
- A commitment to being an active participant in our employee-owned culture is essential.
- Bachelor's degree; a degree in Marketing, Business, Communications, English, or Journalism is preferred.
- Preference will be given to local candidates.
At HDR, we understand that work is not just about who you work for; it’s also about what you do and how you do it. Guided by our values and a culture shaped by employee ownership, we collaborate to achieve remarkable outcomes.