Marketing Data Architect

1 month ago


Phoenix, Arizona, United States UnitedHealth Group Full time
Job Title: Marketing Data Strategist

At UnitedHealth Group, we're committed to simplifying the healthcare experience and creating healthier communities. As a Marketing Data Strategist, you'll play a pivotal role in architecting and optimizing our data infrastructure to drive informed decision-making and enhance marketing performance.

Key Responsibilities:
  • Develop and maintain relevant data domains and data architecture to ensure alignment with business objectives, compliance with security standards, and scalability.
  • Design and architect data solutions that support various marketing functions, including customer segmentation, campaign analysis, performance tracking, and campaign reporting & analytics.
  • Design data solutions and oversee their implementation to integrate data from multiple sources, including CRM systems, marketing automation platforms, web analytics tools, and third-party vendors.
  • Implement data quality checks and validation processes to maintain the integrity and accuracy of marketing data.
  • Develop monitoring tools and processes to track the performance and health of our marketing data infrastructure.
  • Work closely with marketing teams, data domain leads, data analysts, and IT professionals to understand requirements, prioritize projects, and deliver solutions that meet business needs.
Requirements:
  • 8+ years of experience in Data Architecture in medium to complex data landscapes.
  • 5+ years of experience in Data Base Design & Modeling.
  • 5+ years of experience in Data Integration (ETL, ELT).
  • 5+ years of experience in developing Data Solution Architecture and detail designs.
  • 3+ years of experience in developing Data Architecture capability roadmaps.
  • 3+ years of experience in supporting Data Analytics and Data Science teams for their data needs.
  • 3+ years of experience in working in fast-paced agile environments.
Preferred Qualifications:
  • Marketing Data & Analytics experience.
  • Healthcare Insurance experience.

UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.


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