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Senior Account-Based Marketing Specialist
1 month ago
UpKeep is a leading cloud-based Asset Operations Management software that revolutionizes the way teams manage facilities and maintenance work. We're seeking an experienced Account-Based Marketing Manager to join our team and drive opportunities in our target accounts and personas.
The ideal candidate will have a proven track record of driving engagement, pipeline, and revenue through ABM strategies and tactics. They will work closely with marketing and sales leadership to develop a comprehensive account-based strategy, partner with product marketing to understand the market and key personas, and leverage analytics and marketing tools to track campaign performance.
- Develop and execute ABM campaigns to engage target audiences/accounts and drive demand within our target accounts, personas, and verticals.
- Partner with product marketing to understand the market, key personas, and what drives value and success to translate into thoughtful and highly successful campaigns.
- Align closely with sales teams to ensure synchronized messaging and measurable outcomes.
Requirements:
- 4+ years of B2B SaaS demand generation experience with 2+ years focused on ABM strategies and tactics.
- Proven track record of driving engagement, pipeline, and revenue.
- Experience partnering across internal marketing teams, SDR and sales teams to collaborate and execute successful integrated campaigns.
- Strong understanding of the sales process and how to help our sales partners be successful.
What We Offer:
- Competitive base salary + annual bonus + benefits + equity.
- A variety of factors are considered when determining someone's compensation–including a candidate's professional background, experience, and location.
At UpKeep, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. UpKeep is honored to be an equal opportunity workplace.
