Senior Marketing Strategist for Asset Operations

5 days ago


Los Angeles, California, United States UpKeep Full time

Role Overview

We are seeking a highly skilled Senior Marketing Strategist to join our team at UpKeep. This role will be responsible for developing and executing account-based marketing strategies to drive engagement, pipeline, and revenue.

About the Company

UpKeep is a leading cloud-based Asset Operations Management software that provides innovative solutions to revolutionize the way teams manage facilities and maintenance work. Our mobile-first SaaS solutions empower maintenance and facilities teams to achieve their digital transformation goals.

Job Description

The Senior Marketing Strategist will work closely with our sales and product teams to develop targeted marketing campaigns that drive demand within our target accounts and personas. Key responsibilities include:

  • Developing comprehensive account-based marketing strategies, including account selection, digital ads, email campaigns, direct mail/gifting, events, and more.
  • Partnering with product marketing to understand the segment of the market, key personas, and what drives value and success to translate into thoughtful and highly successful campaigns.
  • Aligning closely with sales teams to ensure synchronized messaging and measurable outcomes.
  • Leveraging analytics and marketing & sales tools to track campaign performance and adjust strategies accordingly.

Requirements and Qualifications

To be successful in this role, you will need:

  • 4+ years of B2B SaaS demand generation experience with 2+ years focused on ABM strategies and tactics.
  • A proven track record of driving engagement, pipeline, and revenue.
  • A firm understanding of how an ABM program works, especially the nuances of tailoring marketing programs and campaigns to different audience segments.
  • Experience partnering across internal marketing teams, SDR and sales teams to collaborate and execute successful integrated campaigns.
  • Strong understanding of the sales process and how to help our sales partners be successful.
  • Experienced user of an enterprise-class marketing tech-stack: Hands-on Salesforce experience is a must; Pardot or similar marketing automation platform working knowledge is preferred, 6Sense or alternate ABM solution, SalesLoft or alternate sales engagement tool, and Postal.io or similar gifting platform experience are a plus.

Benefits and Salary

We offer a competitive base salary + annual bonus + benefits + equity package. A variety of factors are considered when determining someone's compensation–including a candidate's professional background, experience, and location. The estimated salary for this role is $150,000 - $160,000 USD per year.



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