Digital Media Buyer

5 days ago

New York, New York, United States LifeMD Full time
About LifeMD

LifeMD is a leading provider of virtual primary care, offering telemedicine, laboratory, and pharmacy services across over 200 conditions. Our vertically-integrated digital care platform and 50-state affiliated medical group enable us to elevate healthcare by increasing access to top-notch and affordable care.

Job Summary

We are seeking an experienced digital media buyer to drive user acquisition for our internal brands. The ideal candidate will have a proven track record of spending $5k - $20k/day while adhering to strict performance metrics (CPA, CPL) and leveraging multiple campaign strategies throughout numerous platforms.

Key Responsibilities
  • Build, manage, and optimize advertising campaigns for our internal brands
  • Analyze data within platforms to provide daily/weekly updates for account managers
  • Utilize data to make optimizations within platforms
  • Keep an organized log of optimizations and historical data to drive strategic changes over the course of campaigns
  • Communicate with internal team about data analysis, creative requests, timelines, budgets
  • Participate and engage in team meetings and account managers, taking detailed notes for next steps
  • Work closely with design team members to implement thorough creative testing processes and report against results
Requirements
  • Bachelor's Degree in Marketing, Business, or similar preferred
  • 2+ years full-time, professional experience buying digital media on social media platforms & alike
  • Ad platform certification is preferred (i.e.: Google Ads Certification, FB Blueprint)
  • Ability to allocate daily budgets across multiple platforms to hit KPI's
  • A true passion & proven track record of developing eye-catching, enticing creative assets to help drive consumer engagement (CTR, CPA) and positive ROI
  • Responsible, self-motivated, and solutions-oriented
  • Excellent verbal and written communication skills
  • Knowledge of programmatic is a bonus
  • Must be willing to work in office (NYC, Midtown)
What We Offer
  • Salary Range: $85,000-$125,000
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Unlimited PTO Policy
  • Commuter Benefits
  • Paid Holidays
  • Short Term & Long Term Disability
  • Training & Development

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