Marketing Director Pop/Rock Role: Developing Artist Careers
1 month ago
We are seeking a Marketing Director to lead the development of artist careers in our Pop/Rock division. As a key member of our marketing team, you will be responsible for creating and executing comprehensive marketing plans and campaigns that drive fan engagement and music consumption.
About Universal Music GroupUniversal Music Group is the world's leading music company, with a diverse range of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Key Responsibilities- Develop and execute comprehensive marketing plans and campaigns for album launches, including social media, SEO, email/text, web development, data capture, and advertising.
- Work in conjunction with artists, managers, and marketing teams to create, maintain and evolve artist brands.
- Coordinate all internal departmental efforts (digital marketing, sales, publicity, radio promotion, etc.) leading up to, and throughout, album release.
- Analyze results of marketing efforts as well as any other appropriate contextual market conditions; identify key opportunities and communicate these to the team.
- Music industry experience with an emphasis in marketing and the Pop/Rock space.
- General knowledge of all departments within a label, including Digital, publicity, A&R, creative, production and promotion.
- Organize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlines.
- Creativity and willingness to think outside the box.
- Strong teamwork skills and communication abilities with the ability to write and convey marketing plans/efforts to executives and management.
- Comprehensive medical, dental, vision, and FSA options, as well as wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more.
- A lifetime fertility support allowance of $30,000 to plan participants.
- Student Loan Repayment Assistance and Tuition Reimbursement.
- 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation.
The salary for this role is estimated to be between $80,000 - $110,000 per year, based on industry standards and location. However, final compensation may vary based on individual qualifications and experience.
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