Marketing Manager for Multi Life and Disability Insurance

4 weeks ago

New York, New York, United States Guardian Life Full time
Job Title: Marketing Manager for Multi Life and Disability Insurance

The Marketing Manager will play a crucial role in coordinating the creation, strategic planning, and execution of marketing strategy and communications for Guardian's Multi Life and Multi Life DI products distributed via Guardian's channels. This individual will be responsible for delivering long-term value to customers and partners while achieving superior results.

Key Responsibilities:
  • Work in collaboration with Marketing leads, Product Development teams, and Distribution sales team to set a strategy for the ML/MLDI line of business.
  • Develop core marketing collateral, marketing programs, sales campaigns, digital and email marketing, presentations, direct mail, newsletters, pitch books, and other initiatives.
  • Stay abreast of marketing, consumer, and employee engagement trends, product specifications, and the driven environment to bring fresh ideas for program development.
  • Evaluate, revise, and develop materials used to support the sale and distribution of manufactured products.
  • Create product content stories for consumers and advisors.
  • Develop digital posts or assets for consumers.
  • Collaborate and communicate effectively with partners to deliver content and communications.
  • Ensure compliance review and approval of content is achieved.
  • Multi-task, listen, and activate on plan.
  • Lead print and digital inventory for Product Marketing business lines.
Requirements:
  • Strong knowledge of marketing standard processes.
  • Strong creative writing ability.
  • Familiarity with social media and marketing automation/technology within the financial services industry.
  • Familiarity with traditional print, social, and digital marketing tools standard processes.
  • Works effectively with associates in Marketing and across the Individual Markets and Corporate Communications.
  • Strong presentation skills to sell ideas/proposals to customers.
  • Strong teammate, willing to assist colleagues and adapt (and ability to work with freelancers).
  • Attention to detail that ensures overall success (accurate referencing, using tools to ensure appropriate collateral appearance in all mediums, proofreading, etc.).
  • Leads multiple projects with multiple deliverables simultaneously.
  • Ability to embrace changing business priorities and environments.
  • Passion for ongoing improvement of marketing tools.
Success Measures:
  • Establish and track important metrics relating to sales campaigns and materials.
  • Ensure items are updated prior to expiration.
  • Collaborative relationships across Guardian.
Leadership Behaviors:
  • Continuously strives to provide superior products and customer service.
  • Expresses oneself in an open and honest manner.
  • Demonstrates self-awareness and embraces feedback.
Position Qualifications:
  • Minimum of a Bachelor's Degree in Marketing or Communications.
  • Proven experience in marketing.
  • Multi-channel marketing experience a plus.
  • Individual or Group marketing for disability or Life products a plus.
  • Project management education a plus.
Location:

This role is hybrid with 2 days a week in our Hudson Yards NYC location.

Salary Range:

$99,190.00 - $162,955.00

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise:

At Guardian, you'll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development, and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being:

As part of Guardian's Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.

Benefits:
  • Choice of [high deductible/copay] medical plans* with prescription drugs, including coverage for fertility and transgender inclusive benefits.
  • Dental plan.
  • Vision plan.
  • Health care accounts – flexible spending, health reimbursement, and health savings accounts.
  • Critical illness insurance.
  • Life and Disability Insurance.
  • Company-paid Life and Disability insurance plus voluntary supplemental coverage.
  • Accident insurance.
  • Retirement and Financial:
    • 401(k) retirement plan with a company match, plus an annual age/service-based Company contribution and an annual profit-sharing contribution, if applicable.
    • Complimentary 1:1 financial guidance with a licensed Fidelity representative.
  • Time Off and Remote Work:
    • Flexible work arrangements (part in-person/part remote).
    • Unlimited paid time off for most roles plus time off for volunteering, jury duty, voting, and bereavement.
    • Personal holidays for colleagues to use in recognition of religious, cultural, or civic days.
    • Paid parental leave and paid family and medical leave policies.
  • Emotional Well-being and Work-Life:
    • Emotional well-being, mental health, and work/life resources powered by Spring Health.
    • Wellness programs, including fitness program and equipment reimbursement.
    • Child, adult, and elder back-up care support through Bright Horizons.
    • Adoption assistance.
    • College planning.
    • Tuition reimbursement.
    • Student loan assistance.
    • Commuter benefits in select metropolitan areas.
  • Equity & Inclusion:
    • Opportunities to build inclusive and meaningful connections through involvement in colleague-led affinity groups:
      • Employee Resource Groups:
      • Colleague Connection Committees.
      • Community Involvement Committees.

Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity:

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations:

Guardian is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact applicant_accommodation@glic.com.

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