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Senior Vice President of Sponsorship Strategy

2 months ago

Charlotte, North Carolina, United States MKTG Sports + Entertainment Full time
Position Overview

Company Overview:
MKTG Sports + Entertainment is a premier global agency that leverages the influence of sports and entertainment to shape consumer behavior through impactful marketing strategies and experiences. Our unique advantage lies in our profound understanding of audiences, enabling us to forge strong connections between sports entities and brands. We specialize in strategy, analytics, content creation, hospitality, and event management, bridging the gap between the sports and entertainment sectors and businesses worldwide to deliver exceptional marketing solutions that resonate. The experiences we curate engage consumers, enhance brand loyalty, and drive value. MKTG Sports + Entertainment is part of the extensive dentsu Sports International network.

Role Summary:
We are seeking a dynamic Vice President of Sponsorship Consulting to lead our efforts with a diverse portfolio of Fortune 500 clients. In this role, you will provide expert guidance on optimal partnership strategies, activation, rights holder management, and performance measurement.

Key Responsibilities:

  • Lead and mentor a talented team, fostering creativity and professional growth.
  • Possess a deep understanding of the sponsorship landscape, with experience in managing high-profile sponsorship initiatives across major sports leagues such as the NFL, NASCAR, NBA, MLS, PGA TOUR, NHL, USOC, and MLB, as well as prominent entertainment properties.
  • Demonstrate expertise in the complete marketing spectrum, including social media, content marketing, influencer strategies, and promotional campaigns.
  • Develop tailored client solutions and effectively present them to senior stakeholders within client organizations.
  • Build and maintain strong relationships with client executives, driving revenue growth through strategic cross-selling of organizational capabilities.
  • Collaborate with governing bodies and rights holders to cultivate exceptional marketing partnerships.
  • Draft and refine critical documents, including point-of-view papers, ensuring they are client-ready.
  • Negotiate agreements with local, national, and global rights holders on behalf of clients, achieving mutually beneficial outcomes that exceed expectations.
  • Contribute to new business initiatives, including brainstorming, proposal writing, and presentation delivery.
  • Willingness to travel frequently as required.

Qualifications:

  • Minimum of 10 years of experience in high-profile sponsorship program management.
  • At least 8 years of experience in a leadership role, contributing to team development and internal initiatives.
  • Bachelor's degree in a marketing-related discipline.

Additional Information:
The anticipated base salary range for this position is $120,000-$174,900, with actual compensation determined by various factors including experience, skills, and other relevant criteria. This role is also eligible for discretionary incentive compensation. A comprehensive benefits package, including medical, dental, vision, 401(k) matching, and paid time off, is available. For further details regarding dentsu benefits, please refer to our benefits information.

We encourage applications from individuals of diverse or underrepresented backgrounds.

MKTG Sports + Entertainment is committed to fostering an inclusive workplace and adheres to a policy of Equal Employment Opportunity, ensuring no discrimination based on age, gender, sexual orientation, race, color, creed, religion, ethnicity, national origin, disability, marital status, veteran status, genetic information, or any other legally recognized protected status.