Digital Ads Specialist

1 month ago

Point Pleasant Beach, New Jersey, United States Adapting Social Full time
Job Title: Digital Ads Expert

About Us:

Adapting Social is a forward-thinking design, marketing, and creative agency driven by innovation and ambition. We are building a culture of the industry's brightest talent while creating a fun, hardworking, and friendly ecosystem. We are the ultimate resource for our clients offering Marketing, Web Design, Graphic Design, Social Media Management, Copywriting + Blogging, Email Marketing, Digital Marketing, Photography, and Videography. As we continue to grow our team, our clientele, and develop our company, we realize that our current success is a direct result of talented individuals with the ability to productively work as a team.

Our mission is to support and serve small businesses around the world while cultivating a culture that allows our team to be creative and happy

Job Description:

Responsibilities of the Digital Ads Expert include managing multiple client advertising campaigns; developing digital ad campaign strategies; recommending and tracking budgets; placing ads; tracking and analyzing campaigns; optimizing campaigns for performance metrics and budget requirements; assisting account staff with making recommendations to clients; integrating and tracking performance across channels including search, display, social and email; using data to identify, build and segment audiences; and ensuring the latest paid search/social innovations are applied.

Key Responsibilities:

  • Develop and implement PPC strategies on Google, Facebook, Instagram, and LinkedIn to increase online visibility and conversions
  • Manage all aspects of Google Ad campaigns and Facebook ad campaigns
  • Create and optimize ad campaigns and paid search landing pages
  • Analyze and optimize ad campaigns to increase return on investment (ROI)
  • Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
  • Manage and optimize shopping, search, and display campaigns across multiple devices
  • Provide internal support to team members managing various marketing campaigns
  • Provide client-facing communication and support to PPC-only clients in an effort to reach their goals

Requirements and Qualifications:

  • A degree in digital marketing or a related business field
  • In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
  • Strong conversion tracking experience through Google Ads and Analytics
  • Facebook and Google Analytics and Advertising (3+ years)
  • Proven experience with digital and social media platforms and technologies
  • An understanding of search engine optimization (SEO) and search engine marketing (SEM) and analytics reporting
  • Google Ads certification
  • Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients
  • Comprehensive experience with Google Ads Editor
  • Experience solving complex marketing challenges
  • Ability to manage multiple campaigns at the same time
  • Detail-oriented with strong time management and problem-solving skills
  • Ability to pick up new technologies
  • Ability to work well under pressure and within tight deadlines
  • Strong work ethic with an "Above and Beyond" attitude

**This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. We believe that diversity, equity, inclusion, and belonging are fundamental and that's why we're building a company that leads the way. We are an equal-opportunity employer and give all qualified applicants consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.**

Company Benefits:
  1. Unlimited Vacation Time
  2. Gladiator of the Year, Winning a $3,000 Vacation (peer-nominated)
  3. Winter Break from Christmas to New Year's
  4. Generous Holiday Observances Including Your Birthday
  5. 10% Salary Increase Per Annum
  6. $10,000 Bonus After 5-year Anniversary as a Full-Time Employee
  7. Rewards for Every Work Anniversary
  8. 401k Plan with company 2% matching after 12 months of full-time employment
  9. A Remote and Hybrid Working Model
  10. Comprehensive Insurance Plans
  11. 12 Weeks of Parental Leave (adoption, fostering, and surrogacy included)
  12. Access to Family Building and Fertility Benefits (up to 100% Coverage)
  13. Bereavement Leave: Pregnancy Loss
  14. Bereavement Leave: Family Loss
  15. Pet Insurance
  16. Auto Insurance with Farmers Insurance
  17. Home Insurance with Farmers Insurance
  18. Identity Theft Protection with TransUnion
  19. Health and Wellness reimbursement
  20. Education Benefits

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