Digital Content Strategist
24 hours ago
The People Placers is seeking a skilled Digital Content Creator to join our team. As a key member of our marketing department, you will be responsible for developing and implementing our social media strategy across various platforms.
Key Responsibilities:
- Develop and execute comprehensive social media strategies to amplify brand visibility and engagement.
- Create and curate compelling content tailored to our target audience, ensuring alignment with brand guidelines and industry best practices.
- Cultivate and nurture our B2B social media presence, fostering meaningful connections with key stakeholders and industry influencers.
- Monitor social media trends and analytics, identifying opportunities for optimization and growth.
- Collaborate with cross-functional teams to integrate social media initiatives with broader marketing campaigns and business objectives.
- Stay abreast of emerging technologies and digital trends, exploring innovative ways to enhance our social media performance.
- Lead the ideation, creation, and execution of digital and social content across various platforms, including but not limited to LinkedIn, Twitter, and industry-specific forums.
- Drive continuous improvement through data-driven insights, refining strategies based on performance metrics and audience feedback.
Requirements:
- Bachelor's degree in Marketing, Communications, or related field.
- 5+ years of proven experience in social media management, preferably in a B2B context.
- Proficiency in leveraging social media platforms to build brand awareness and drive engagement.
- Strong understanding of social media analytics tools and metrics, with the ability to translate data into actionable insights.
- Excellent communication skills, both written and verbal, with a keen eye for detail.
- Demonstrated ability to stay abreast of industry trends and translate insights into effective strategies.
- Content Creation and management.
- Creative mindset with a passion for digital storytelling and content creation.
- Proven track record of successful ideation and execution of social media campaigns.
- Technology proficient with a strong grasp of digital marketing tools and platforms.
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