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Digital Media Specialist

1 month ago

Atlanta, Georgia, United States WebMD Full time
Job Summary

Medscape, a division of WebMD, is seeking an integrated content producer to conceive, curate, and create content packages targeting specific high-value audiences from ideation through to on-site/on-app execution.

This role will heavily leverage analytics, AI, and other technology-led tools to develop packages that extend the value of content across Medscape and WebMD while growing engagement across a range of audience segments.

Key Responsibilities
  • Leverage data and analytics on both audience and performance to identify content gaps and opportunities
  • Work with other producers, editors, marketers, and designers to conceive and create packages and supporting content
  • Use AI to ideate and as an integral part of your content creation toolkit
  • Work across teams in all geographies
  • Create, assign, and edit pieces for accuracy, readability, and audience segment alignment
  • Execute new editorial programs as outlined by senior editorial leadership
Requirements
  • Bachelor's degree in journalism or related field, or equivalent professional experience
  • 1-2 years of project management experience
  • 1-2 years of marketing or agency experience
  • 5-7 years of experience as a digital editor in branded or other content; experience in health content for a professional audience is required
  • Proven ability using AI to create content
  • Proven ability to manage geographically diverse teams
  • Ability to work collaboratively
  • Excellent attention to detail; superior organizational skills
  • Comfort working on deadline in a virtual environment
  • Experience with content management systems and project management systems (Workfront) preferred but not required
  • Fluency in multiple languages a plus

This role will be in office, out of our El Segundo, CA, Atlanta, GA, or Newark, NJ locations. Salary $80,000 - $125,000. Internet Brands and its wholly owned affiliates are an equal opportunity employer.