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Vice President of Strategic Partnerships

2 months ago

Columbus, Ohio, United States SUN Behavioral Columbus Full time

We are in search of a seasoned and proactive Vice President of Strategic Partnerships to enhance our organizational growth.


Position Overview:
This role is pivotal in shaping and executing business and marketing strategies for our facility. The individual will craft strategic marketing initiatives aimed at fulfilling the facility's goals and will oversee the marketing department's budgetary allocations.

Key Responsibilities:
Clinical / Technical Expertise (40% of performance evaluation)
- Formulate and execute detailed marketing strategies and programs to meet both long-term and short-term objectives.
- Conduct thorough research and analysis of financial, technological, and demographic trends to leverage market opportunities.
- Supervise the advertising and promotion of marketing initiatives.
- Develop and implement the annual marketing strategy for the facility.
- Create marketing plans for designated programs, incorporating market analysis and financial feasibility assessments.
- Collaborate with various departments to support new business and marketing strategies.
- Continuously evaluate the success of new and existing marketing initiatives.
- Represent the facility in interactions with business leaders, healthcare professionals, the community, and media outlets.
- Exhibit exceptional interpersonal skills both within the organization and externally.
- Communicate effectively with the CEO, Board of Directors, and marketing personnel.
- Act as a liaison between external promotional agencies, the CEO, and the Board of Directors.
- Consult with other departments as necessary to align marketing and business strategies.
- Demonstrate flexibility, organization, and the ability to perform under pressure.
- Undertake additional responsibilities as assigned.

Safety (15% of performance evaluation)
- Commit to fostering a safe and healing environment for patients and their families.
- Adhere to all safety protocols while performing job duties.
- Promptly report any near misses, errors, or accidents.
- Address minor safety hazards as they arise.
- Maintain open communication with peers and management regarding workplace hazards.
- Participate in mandatory safety training and understand safety responsibilities.
- Engage in quality improvement projects as assigned and support quality initiatives.
- Promote a culture of safety and quality within the organization.

Team Collaboration (15% of performance evaluation)
- Foster a collaborative spirit and work effectively with colleagues.
- Respond positively to team members and actively contribute to the organization.
- Build strong relationships with patients, families, staff, and healthcare providers.
- Effectively retrieve, communicate, and present information in both verbal and written formats.
- Exhibit strong listening skills and the ability to convey ideas clearly.
- Adhere to established Standards of Behavior.

Integrity (15% of performance evaluation)
- Consistently strive to act in the best interest of patients, colleagues, and the organization.
- Follow established standards, policies, procedures, and legal requirements.
- Embody the Mission and Values of SUN Behavioral Health in daily practice and commit to service excellence.
- Demonstrate fiscal responsibility through prudent resource management.
- Complete required training within specified timeframes.
- Maintain professionalism through reliable attendance and a positive demeanor.
- Uphold confidentiality of patient and staff information in accordance with HIPAA and privacy laws.
- Ensure accurate documentation in all activities, adhering to federal and state regulations.

Compassion (15% of performance evaluation)
- Take accountability for delivering the highest quality of patient care.
- Show willingness to assist those in need and extend support.
- Exhibit a desire to exceed expectations for others.
- Embrace and respect cultural diversity and differences.

Qualifications:
Required:
- Bachelor's degree in Marketing or Business Administration. Ongoing education and professional development appropriate for the role.

Experience:
Required:
- Minimum of three years in the healthcare or medical sector.

Preferred:
- Previous marketing experience in a behavioral health context. Educational qualifications may be substituted for experience.

Job Type:
- Full-time

Compensation:
- Starting at $80,000.00 annually

Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance

Work Location:
- Remote travel required.